Historically reserved as a moniker for great strength, power and endurance, the name Ironside speaks directly to the authority and leadership underpinning the business. In a space dominated by ambiguous acronyms, Ironside stands sovereign and a clear reflection of capability, culture and intent.
In order to add further depth and meaning to the brand platform, 3 Deep established a series of graphic devises that payed homage to Dazzle Camouflage. Used extensively throughout WW1 as ship camouflage, the Dazzle pattern was not intended to conceal a vessel but confuse the enemy as to the intended target’s range, speed and heading. As a business of influence with accomplished leadership skills, Ironside had no desire to conceal its position. Instead, the brand confidently asserts itself in order to create strategic distance between competitors and peers.