3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people




Jeff Busby has been a commercial freelance photographer for 20 years. Throughout his career Busby has been a leading practitioner of performance photography and has worked with many of Australia's finest dance choreographers, opera, theatre, musical directors, opera singers, dancers and actors. 3 Deep were commissioned to conceptualise, direct, design and produce Amplification, the first conceptual monograph on Busby's work.

Amplification engages in a critical departure from the advertising editorial typical to the luxury car. Images by Australian photographer, Jeff Busby, are both compelling and disturbing in their beauty and recall J.G. Ballard’s obsession with sex, death and speed in his novel, Crash.

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