3 Deep is a luxury branding and communications agency

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Founded in 1986, John Wardle Architects is a design-intensive practice of 90+ staff that fosters a collaborative studio environment to excite and develop ideas. The studio's design expertise has been recognised with many awards including 25 from Royal Australian Institute of Architects, among them Australia's most prestigious architectural prize: The Sir Zelman Cowen Award for Public Buildings. Our brief was to establish a memorable and content rich digital footprint for the practice.

Through the process of digital discovery, we identified the functional and strategic objectives for the site while identifying a unique way of telling the our client’s story.

The practice is a large collaborative environment where every project has a range of creative, technical and strategic contributions from a diverse team of architects and interior designers. The site had to capture this spirit and present a conversation that was at once layered and episodic.

Architecture • Digital • SHARE

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    In response to the long-awaited and strategic launch of Harrolds' inaugural womenswear offering, 3 Deep were charged with the responsibility of creating a visceral and immersive desktop, mobile and tablet experience for Australia’s Luxury Department Store. 

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    STUDIOBIRD

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    Matthew Bird is an artist and architect with an interdisciplinary spatial practice that melds the mediums of sculpture, installation, scenography, photography, interior design, architecture and site-specific interventions. Traversing visual art, design, architecture and performing arts plateaus, our brief was to establish a signature that spoke to the studio's progressive, rigorous and highly experimental nature.

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    TONI MATICEVSKI

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    In establishing Toni Maticevski's first eCommerce footprint, our brief was to create a considered and restrained digital signature that paid homage to the beauty and quality of the designer's garments. It was also vital that we established a site that would finally reveal the true depth and breadth of the designers offering while establishing an integrated eCommerce and marketing platform.

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