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In today’s multitasking, multihyphenated generation, Kaimin, the South Korean-born polymath stands alone. Working as conceptual artist, creative and visual director, designer and film director in her homeland and in the West, she traverses different mediums as effortlessly as she crosses cultural boundaries. 3 Deep were commissioned to establish a brand identity platform including the recalibration of all subsequent branded marketing and communication outcomes.

The house explores ideas of fetishism, eroticism and sadomasochism through clothes that dissect and distort the human body.

Kaimin’s close ties with the fashion world and her natural state of curiosity has seen her release a clothing collection titled KAIMIN. In her search for ‘extreme beauty’, Kaimin explores ideas of fetishism, eroticism and sadomasochism through clothes that dissect and distort the human physique, challenging accepted standards of what clothing should do for the body.

She traverses different mediums as effortlessly as she crosses cultural boundaries.
Fashion • Brand Identity • SHARE

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