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Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. Kennedy is part of one of Australia’s leading luxury retail groups, Kennedy Luxury Group, who represent some of the world’s most desirable luxury brands including Patek Philippe, Rolex, IWC Schaffhausen, Cartier, Girard-Perregaux, Tudor, Graff, Loewe, Guiuseppe Zanotti and Kenzo. 3 Deep were commissioned to establish a campaign that reinforced the brand's leadership on the international stage while generating desire for the worlds most coveted timepieces and jewellery.

Luxury brands must explore and occupy the nexus of design, fashion, art and culture – they must be creative leaders, not followers. It is the ability to constantly inquire, differentiate, surprise and create that distinguishes a luxury brand and creates desire.

As luxury is an expression of taste, it was vital that the campaign cultivate fertile ground for a customer’s development of self-image and self-expression.

All successful luxury brands celebrate a unique lineage and provenance and each a unique story and place of origin. To be authentic in this context, our campaign had to be true, unquestioning and innate.

3 Deep were charged with every aspect of the campaign from establishing the initial conceptual framework through to all aspects of creative production and media activation.

Watches & Fine Jewellery • Campaigns • SHARE

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    2017 Campaign Film

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a supporting campaign film that reinforced the brand's leadership credentials while generating desire for the world's most coveted timepieces and jewellery.

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  • Watches & Fine Jewellery • Campaigns • SHARE

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    Campaign Film BTS | EP 1

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to create a series of behind the scenes shorts capturing the pre-production and production of the campaign.

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  • Watches & Fine Jewellery • Campaigns • SHARE

    KENNEDY

    Campaign Film BTS | EP2

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to create a series of behind the scenes shorts capturing the pre-production and production of the campaign.

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