Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. Kennedy is part of one of Australia’s leading luxury retail groups, Kennedy Luxury Group, who represent some of the world’s most desirable luxury brands including Patek Philippe, Rolex, IWC Schaffhausen, Cartier, Girard-Perregaux, Tudor, Graff, Loewe, Guiuseppe Zanotti and Kenzo. 3 Deep were commissioned to establish a campaign that reinforced the brand's leadership on the international stage while generating desire for the worlds most coveted timepieces and jewellery.
Luxury brands must explore and occupy the nexus of design, fashion, art and culture – they must be creative leaders, not followers. It is the ability to constantly inquire, differentiate, surprise and create that distinguishes a luxury brand and creates desire.
All successful luxury brands celebrate a unique lineage and provenance and each a unique story and place of origin. To be authentic in this context, our campaign had to be true, unquestioning and innate.
3 Deep were charged with every aspect of the campaign from establishing the initial conceptual framework through to all aspects of creative production and media activation.
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