The Laminex Group is the leading marketer, distributor and manufacturer of premium decorative surfaces in Australia and New Zealand. The company has a portfolio of market leading brands including Formica (Australia), Formica (New Zealand), Fusion, Trade Essentials and Green First. Established in 1934, Laminex Industries has a long history of innovation and product development. Each year the Laminex Group presents at Interiordesignex, a premier event for the presentation and display of interior architecture and design. As a highly competitive and frenetic environment, our brief was to launch a new and innovative decorative surface product within the 30 square exhibition environment.