There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art and fashion is such that they have redefined these cultural and commercial landscapes entirely. Louis Vuitton, Madonna and Steven Klein fall into such a category. Collaborating with a team of dedicated creative partners including Steven Klein Studio, Celux, LOT-EK, Frame Design and Drumcan, our brief was to establish a communications and marketing programme to support the launch of Louis Vuitton's new flagship store in Roppongi Hills, Tokyo.
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The X-Static PRO=CeSS exhibition was conceived as a space between still and moving images. Steven Klein’s intention was to work with Madonna as a performance artist, creating a situation where she could respond directly to the camera without constraint. The project was not about photography of celebrity, but about the person and the passions beneath the surface. Klein sees Madonna as a messenger, asking people to wake up and confront the dehumanising forces in the contemporary world.
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Madonna presented herself as a performer in a landscape where she created and brought her ideas to life or death.
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Our work to bring the exhibition to life encompassed event and artist management, public relations, VIP customer engagement, ATL advertising campaign, TTL digital activation, copywriting and both national and international production.
Australia's Luxury Department Store
Harrolds is Australia’s Luxury Department Store. 25 years after launching Harrolds as a classic men's suiting store, 3 Deep were commissioned to reposition the brand for future growth and solidify the brand's position as a leader on the world stage.
A world of beauty, desire and the exotic
Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Following a significant review of BPM’s existing business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points.
Branding a luxury jewellery house
Didier Dubot is a luxury French jewellery house founded on traditions of elegance, beauty and femininity. 3 Deep were appointed to establish a brand identity that would underpin the brand's expansion into Korea and the United States.