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Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century. Established in partnership with Harrolds Australia’s luxury department store, the first five issues of Neue Fashion provided an unprecedented and beautifully considered platform to capture the stories, campaigns, products and insights that made the Harrolds world so extraordinary.

Neue Fashion presented Harrolds seasonal campaigns, helped celebrate strategic partnerships and provided rich editorial support for distribution throughout owned and earned channels.

As a native content initiative for Harrolds, Neue Fashion involved the commissioning and editing of more than 10,000 words per issue for aggregation across more than 10 digital and print platforms. Neue Fashion was also distributed throughout the Harrolds store network to more than 783,744 highly influential and highly engaged luxury consumers annually.

Working with over 26 national and international writers from around the world, Neue Fashion celebrated those at the nexus of creativity, art and commerce while creating an important voice for the luxury department store on the world stage.

It was vital that the platform capture the attention of luxury consumers, create considered and relevant messages while establishing genuine and lasting desire for Harrolds
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