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Neue Luxury is a global discussion on luxury in the 21st century. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. In advance of Ferrari’s 70th anniversary celebrations, Mr Flavio Manzoni, the company’s first ever Design Director, sat with Neue Luxury to discuss the role that design has played in generating desire for one of the most coveted and iconic luxury automotive brands in the world.

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