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Brutal. Honest. Heartbreaking. Our memories are arguably the most powerful aspect of our identity. Shaped by our collective experience of the world, they hold authority over our self esteem and help us to navigate the content of our character. Drawing upon an extensive global network of makers, thinkers and partners, Neue Luxury established Neue Experience – a once-in-a-lifetime roster of extraordinary experiences for those who seek a life infused with luxury, beauty, art and culture. 3 Deep were commissioned to establish a fragrance program that would add depth, meaning and joy to each experience purchased.

The Neue Luxury fragrance program responds by presenting a unique alchemy of olfactory ideas, themes and phenomena that function to create both an artistic work and sensorial memento. Released in February of 2019, the collection was limited to an edition of 400 numbered and signed copies by perfumer Lucas Sieuzac, Kaya Sorhaindo of Folie à Plusieurs and Brett Phillips and David Roennfeldt of Neue Luxury.

We need to recover our senses, we need to see more, to hear more, to feel more – Susan Sontag
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