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Andy Warhol — Ai Weiwei was, at the time, the most successful ticketed summer exhibition for The National Gallery of Victoria recording more than 300,000 visitors. Developed by the NGV and The Andy Warhol Museum, with the participation of Ai Weiwei, the exhibition explored the significant influence of these two exemplary artists on modern art and contemporary life, focusing on the parallels, intersections and points of difference between the two artists’ practices.

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Presenting the work of both artists, the exhibition explored modern and contemporary art, life and cultural politics through the activities of two exemplary figures. 3 Deep were commissioned to establish a visceral and highly identifiable campaign for the exhibition that was supported by an extensive programme of integrated communications and merchandise.

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The exhibition presented more than 300 works, including major new commissions, immersive installations and a wide representation of paintings, sculpture, film, photography, publishing and social media.

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Related Projects

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  • NATIONAL GALLERY OF VICTORIA

    Brand Identity

    The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep repositioned the brand and established an integrated program of communications across all branded, campaign, environmental and consumer touch points.

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  • NATIONAL GALLERY OF VICTORIA

    Degas: A New Vision

    As one of the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria with works collated from over 40 cities around the world drawn from more than 65 collections, 3 Deep were commissioned to establish a compelling and identifiable campaign.

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  • NATIONAL GALLERY OF VICTORIA

    Masterpieces From The Hermitage: The Legacy of Catherine the Great

    Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign.

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