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Arguably Britain’s greatest living painter, David Hockney works prolifically, experimenting and mastering new technologies, creating works on iPhone, iPad and in video. David Hockney: Current included Bigger Trees Near Warter, Hockney’s largest painting comprised of fifty oil on canvas panels, and the centrepiece of Hockney’s hugely popular exhibition A Bigger Picture at the Royal Academy, London, which he subsequently gifted to the Tate. 3 Deep were commissioned to establish a compelling and identifiable campaign that was supported by an extensive program of integrated communications.

The campaign sought to excite existing and discerning patrons, while captivating and stimulating supporting partners and media.

The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Situated over two magnificent buildings – NGV International and NGV Australia – the Gallery hosts a wide range of international and local artists, exhibitions, programmes and events; from contemporary art to major international historic exhibitions, fashion, design and architecture.

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