3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

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Escher X nendo | Between Two Worlds is a groundbreaking exhibition at the National Gallery of Victoria that features the work of Dutch artist M.C. Escher in dialogue with the work of acclaimed Japanese design studio nendo. 3 Deep were commissioned to establish a highly identifiable campaign supported by a programme of integrated communications. The campaign sought to excite existing and discerning patrons, while captivating and stimulating emerging audiences, supporting partners and media.

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The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Situated over two magnificent buildings – NGV International and NGV Australia – the Gallery hosts a wide range of international and local artists, exhibitions, programmes and events; from contemporary art to major international historic exhibitions, fashion, design and architecture.

 
Celebrated as a master of optical illusion, Escher created some of the most iconic images of the twentieth century.
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As one of the leading design studios in the world, nendo draw upon their unique design approach to manipulate geometry, space and perception.
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Escher was obsessed with patterns made from interlocking shapes, known as tessellations. He described them as the richest source of inspiration he had ever encountered and developed his own layman's theory on the subject. Our campaign sought to emphasis this obsession through repeated geometries and patterns.

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Related Projects

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  • NATIONAL GALLERY OF VICTORIA

    Andy Warhol – Ai Weiwei Campaign

    Andy Warhol — Ai Weiwei was, at the time, the most successful ticketed summer exhibition for The National Gallery of Victoria recording more than 300,000 visitors. 3 Deep were commissioned to establish a visceral and highly identifiable campaign supported by an extensive programme of integrated communications.

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  • NATIONAL GALLERY OF VICTORIA

    Masterpieces From The Hermitage: The Legacy of Catherine the Great

    Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign.

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  • NATIONAL GALLERY OF VICTORIA

    Brand Identity

    The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep repositioned the brand and established an integrated program of communications across all branded, campaign, environmental and consumer touch points.

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