3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

 

 

In celebration of the seventieth anniversary of the House of Dior, one of the world’s most prestigious couture houses, the National Gallery of Victoria presented The House of Dior: Seventy Years of Haute Couture. Exclusive to Melbourne, this exhibition was a collaboration between the NGV and the House of Dior and included a display of more than 140 garments designed by Christian Dior Couture between 1947 and 2017. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

01 | 5
 

The House of Dior: Seventy Years of Haute Couture explored the story of the fashion house through a series of themes, featuring works by the seven designers who have played key roles in shaping Dior’s renowned fashionable silhouette: Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri.

01 | 5
01 | 5

Dior’s unique and longstanding affinity with Australia was also examined, including the historic Spring 1948 fashion parade at David Jones, Sydney, where models wore fifty original creations by Christian Dior. This was the first complete Dior collection to be shown outside of Paris.

 

Related Projects

    241

  • National Gallery of Victoria

    Melbourne Winter Masterpieces

    In a dual presentation of Chinese art and culture past and present, the 2019 Melbourne Winter Masterpieces series at the National Gallery of Victoria presented China’s ancient terracotta warriors alongside an exhibition of new works by one of the world’s most exciting contemporary artists, Cai Guo-Qiang. 3 Deep were commissioned to establish a highly identifiable campaign that presented both exhibitions in accord.

    • 25

  • NATIONAL GALLERY OF VICTORIA

    Brand Identity

    The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep repositioned the brand and established an integrated program of communications across all branded, campaign, environmental and consumer touch points.

    • 155

  • NATIONAL GALLERY OF VICTORIA

    Escher X nendo / Between Two Worlds

    Escher X nendo | Between Two Worlds is a groundbreaking exhibition at the National Gallery of Victoria that features the work of Dutch artist M.C. Escher in dialogue with the work of acclaimed Japanese design studio nendo.

About Customer Service Contact Acknowledgement of Country
Join Mailing List

Share this