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In celebration of the seventieth anniversary of the House of Dior, one of the world’s most prestigious couture houses, the National Gallery of Victoria presented The House of Dior: Seventy Years of Haute Couture. Exclusive to Melbourne, this exhibition was a collaboration between the NGV and the House of Dior and included a display of more than 140 garments designed by Christian Dior Couture between 1947 and 2017. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

The House of Dior: Seventy Years of Haute Couture explored the story of the fashion house through a series of themes, featuring works by the seven designers who have played key roles in shaping Dior’s renowned fashionable silhouette: Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri.

Dior’s unique and longstanding affinity with Australia was also examined, including the historic Spring 1948 fashion parade at David Jones, Sydney, where models wore fifty original creations by Christian Dior. This was the first complete Dior collection to be shown outside of Paris.

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