3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

 

 
  • Search
     

Presented in celebration of Phillip Adams BalletLab’s 20th anniversary year, Glory embodies a philosophical ritualising of choreographic traditions, cinema, irreverence and conceptual art. Having evolved from source material including Bach’s Brandenburg Concerti, Hollywood TV sit coms, and artist Yves Klein’s monochrome paintings, this relentlessly virtuosic work culminates in a revelation of the “almighty” through a saturation of the colour pink.

Bringing together balletic opulence with seemingly incongruous pop culture references, Glory overstimulates the audience with an abundance of ideas in order to playfully validate and mock the notion of an artist-creator. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

I met God and it was a glorious, absolute reduction to pink and a series of television talk show appearances.
Arts & Culture • Campaigns • SHARE

Related Projects

    124
  • Arts & Culture • Campaigns • SHARE

    PHILLIP ADAMS BALLETLAB

    And All Things Return To Nature Tomorrow

    And All Things Return To Nature Tomorrow celebrates the long-term artistic relationship between Phillip Adams and Brooke Stamp, and their common interest in hybrid forms of performance. Each artist's work sits as complementary aspects of a continuum across form and narrative. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

  • 123
  • Arts & Culture • Campaigns • SHARE

    PHILLIP ADAMS BALLETLAB

    Aviary

    Only from the imaginings of Artistic Director Phillip Adams could this fantasia of contemporary movement and exotic birdlife set against the avian-inspired 20th Century idiom of French composer, Oliver Messiaen's Catalogue d'Oiseaux (1958) come forth. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

  • 125
  • Arts & Culture • Campaigns • SHARE

    PHILLIP ADAMS BALLETLAB

    Miracle

    Miracle takes up contemporary concerns about religious radicalism and uses revolutionary evangelist groups from the 1960s and 70s to explore the dynamics of group behaviour, rapture and the desire to achieve an alternate, transcendent state of being through religion. Our brief was to capture the essence of the narrative and establish a compelling, image driven campaign that created a vision that was at once brutal and sublime.

Share this