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With over 75 art fairs spanning more than 15 years, SCOPE Art Show in Miami, New York, and Basel, Switzerland is celebrated as the premier showcase for international emerging contemporary art and multi-disciplinary creative programming. Renowned for its uncanny ability to forecast new visual trends that are embraced globally, SCOPE has garnered extensive critical acclaim with cumulative sales well over one billion dollars and attendance of 1.2 million visitors. Our brief was to establish a communications program to position SCOPE Markt, a fashion-focused exhibition curated by Diane Pernet while creating a series of installations in collaboration with exhibiting designers and leading figures within the fields of contemporary art and fashion.

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Exploring the nexus of design, fashion, art and culture, the visceral campaign and installation presented avant-garde fashion in a new and engaging way. In speaking about Markt Gallery, Diane Pernet, Markt Curator and Founder of Shaded View on Fashion remarked that "The most bewitching fashion only ever leaves the catwalk when it’s lifeless in a magazine or suffocating in a glass box at some museum. I don’t know if fashion is necessarily art but I do know that it deserves to be inhabited by people who ache for it the same way others do for art."

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The most bewitching fashion only ever leaves the catwalk when it’s lifeless in a magazine or suffocating in a glass box at some museum
– Diane Pernet.
 
 

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