Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series two collection in addition to all supporting marketing and branded communications.
Six Scents Series Two expressed our connection to the environment in a way that allowed people to experience and appreciate that connection in a way that they never imagined. By bridging the worlds of fashion design, fragrance, art and activism the collection aimed to inspire unexpected expressions, experiences and attitudes towards the natural world.
There is something about nature that’s undeniably magnetic, pulling us towards it and urging us to preserve it. Similarly, there’s something about attraction that’s unarguably natural and instinctual; a passerby who catches our attention, a feminine or masculine form, a scent.
– Condé Nast Traveller.
The initiative goes beyond that of just fashion and scent. It’s about uniting perfumers and designers and creating a sort of social commentary on modern perspectives on creativity and culture – ELLE magazine.
Each concept was first realised by a master perfumer in the form of a fragrance with six artists then responding with six films, six photographic works, six illustrations and six literary works.
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