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The 2005 Season marked the bicentennial anniversary of the birth of the great Danish choreographer, August Bournonville, who created a wealth of works that put The Royal Danish Ballet on the world ballet map. The season was a chance to look back at the ballets that helped shape The Australian Ballet into the innovative world class company that it is today. 3 Deep were asked to establish a highly visceral campaign to stimulate emerging patrons, partners and media.

At every level of the organisation, tradition and innovation go hand in hand.
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    The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. As always, 3 Deep's challenge was to position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

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    2010 Subscription Season Campaign

    The Australian Ballet's 2010 Season focussed on founding artistic director Dame Peggy van Praagh and her influence on the early years of the company. It also signalled the start of a three year celebration as the company moved toward its 50th Anniversary.

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    THE AUSTRALIAN BALLET

    50th Anniversary Season

     

    In 2012, The Australian Ballet celebrated its 50th Anniversary. The season, a culmination of a three-year programming arc, featured several new commissions, the return of four iconic ballets, collaborations with large and small Australian dance companies, and a major international gala.

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