3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

 

 

The Australian Ballet's 2010 Season focussed on founding artistic director Dame Peggy van Praagh and her influence on the early years of the company. It also signalled the start of a three year celebration arc as the company moved toward its 50th Anniversary. Under the stewardship of Artistic Director David McAllister AM, 3 Deep were asked to establish a highly visceral campaign to help position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

At every level of the organisation, tradition and innovation go hand in hand.

Underpinning the need to attract new audiences in a highly competitive entertainment market, the campaign helped position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media. 

An integrated campaign of ATL and TTL outdoor, print, digital and publishing initiatives captured the energy, excitement and diversity of the company while announcing the launch of the 2010 season.

The 2010 Season included the encore season of Peter Wright's extravagant and tradition The Nutcracker, the return of Coppélia and the Silver Rose along with an Australian full-length premiere from Graham Murphy. As such, our approach to image making and art direction had to capture an incredibly diverse and eclectic repertoire.

Related Projects

    102
  • THE AUSTRALIAN BALLET

    2011 Subscription Season Campaign

    In 2011, The Australian Ballet commenced celebrations for its approaching 50th anniversary. While the 2010 season focussed on founding artistic director Dame Peggy van Praagh and her influence on the early years of the company, 2011 would celebrate The Australian Ballet’s coming of age.

  • 103
  • THE AUSTRALIAN BALLET

    2013 Subscription Season Campaign

    In 2013 The Australian Ballet presented Masterpieces, a year celebrating the very best in Ballet. Following on from a year of celebration that was the company's 50th Anniversary, 3 Deep were commissioned to establish a highly identifiable subscription season campaign in order to attract new audiences while captivating and stimulating emerging patrons, partners and media.

  • 104
  • THE AUSTRALIAN BALLET

    2014 Subscription Season Campaign

    The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. As always, 3 Deep's challenge was to position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

Share this