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In 2011, The Australian Ballet commenced celebrations for its approaching 50th anniversary. While the 2010 season focussed on founding artistic director Dame Peggy van Praagh and her influence on the early years of the company, 2011 would celebrate The Australian Ballet’s coming of age. As always, 3 Deep's challenge was to position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

At every level of the organisation, tradition and innovation go hand in hand.

Underpinning the need to attract new audiences in a highly competitive entertainment market, the highly visceral campaign helped position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

An integrated campaign of ATL and TTL outdoor, print, digital and publishing captured the energy, excitement and diversity of the company while announcing the launch of the season.

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    In 2013 The Australian Ballet presented Masterpieces, a year celebrating the very best in Ballet. Following on from a year of celebration that was the company's 50th Anniversary, 3 Deep were commissioned to establish a highly identifiable subscription season campaign in order to attract new audiences while captivating and stimulating emerging patrons, partners and media.

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    THE AUSTRALIAN BALLET

    2014 Subscription Season Campaign

    The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. As always, 3 Deep's challenge was to position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

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  • Arts & Culture • Campaigns • SHARE

    THE AUSTRALIAN BALLET

    50th Anniversary Season

     

    In 2012, The Australian Ballet celebrated its 50th Anniversary. The season, a culmination of a three-year programming arc, featured several new commissions, the return of four iconic ballets, collaborations with large and small Australian dance companies, and a major international gala.

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