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In 2014, The Australian Ballet presented the last in the company's Masterpiece series, a year celebrating the very best in Ballet. Underpinning the need to attract new audiences in a highly competitive entertainment market, the highly visceral campaign helped position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

At every level of the organisation, tradition and innovation go hand in hand.

Underpinning the need to attract new audiences in a highly competitive entertainment market, the highly visceral campaign helped position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

An integrated ATL and TTL campaign of outdoor, print, digital and publishing captured the energy, excitement and diversity of the company.

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