3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

 

 
  • Search
     

In 2011 and 70 years after its premiere, The Australian Ballet presented British Liaisons, a cut-throat spectacle of sharp choreography set to a thrilling score. Presenting the work of three generations of acclaimed choreographers, the triple bill presented Sir Kenneth MacMillan’s Concerto, Ninette de Valois Checkmate and Christopher Wheeldon's After the Rain. Our challenge was to create a campaign that payed homage to the diversity and spectacle of the programme.

British Liaisons was an exhilarating encounter with the best Britain had to offer.
One of the most potent examples in modern ballet history of the unity between dance, music and design – The Sunday Times UK
Arts & Culture • Campaigns • SHARE

Related Projects

    82
  • Arts & Culture • Campaigns • SHARE

    THE AUSTRALIAN BALLET

    Branding a cultural icon

    The Australian Ballet is one of the world’s premier ballet companies delivering extraordinary performances for over 50 years. 3 Deep were commissioned to recalibrate the company's brand identity platform including the reinvention of all marketing and communication outcomes – a strategic partnership that spanned 13 years.

  • 85
  • Arts & Culture • Campaigns • SHARE

    THE AUSTRALIAN BALLET

    Concord

    Concord was part of the The Australian Ballet’s contemporary programme for 2009, made up of one existing ballet and two brand-new commissioned works from Alexei Ratmansky and Wayne McGregor. Our challenge was to create a split campaign to market to both contemporary and classical markets.

  • 83
  • Arts & Culture • Campaigns • SHARE

    THE AUSTRALIAN BALLET

    Giselle

    Since its debut at the Paris Opera in 1841, Giselle has become one of the world’s most popular ballets, most notably since the influential Marius Petipa’s landmark interpretation in the late 19th century. Programmed as the heritage work within the 2006 season, 3 Deep were commissioned to establish a campaign that captured the spirit of the performance. 

Share this