3 Deep is a luxury branding and communications agency

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The Australian Ballet is one of the world’s premier ballet companies delivering extraordinary performances for over 50 years. Concord was part of the company's contemporary programme for 2009. Composed with one existing ballet and two brand-new commissioned works from Alexei Ratmansky and Wayne McGregor, our challenge was to create a split campaign to market to both contemporary and classical markets.

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From Russia, England and Spain, Concord gathered three of the most exciting choreographers working in ballet. Alexei Ratmansky, Wayne McGregor and Nacho Duato delivered a sophisticated dance experience that fused the classical with the contemporary.

 
 
At every level of the organisation, tradition and innovation go hand in hand.
 
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