3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people




As part of their 2010 season, The Australian Ballet presented a series of programmes that honoured key milestones throughout their history. Peggy van Praagh and George Ogilvie's production of Coppélia was one such work. Premiering in Paris in 1870, Coppélia was a turning point between the ethereal age of Romantic ballet and the scale and spectacle of the high classical style that would dominate the rest of the century. 3 Deep's challenge was to create a campaign that paid homage to the history, scale and spectacle of the work.

At every level of the organisation, tradition and innovation go hand in hand.

In 1961, Peggy van Praagh staged a landmark three-act version for the Borovansky Ballet’s farewell performance, with Borovansky himself taking the role of Dr Coppelius. One year later, it entered the inaugural repertoire of The Australian Ballet.

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