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Since its debut at the Paris Opera in 1841, Giselle – a haunting tale of lost love – has become one of the world’s most popular ballets, Giselle owes its creation to French writer Theophile Gautier who read German poet and writer Heinrich Heine’s story of the Wilis. He was greatly inspired by the tale of spirits of girls who died unmarried and haunted the woods to take vengeance on the men who had betrayed them. 3 Deep were commissioned to establish a campaign to help position the work and capture the imagination of existing and emerging patrons, partners and media.

At every level of the organisation, tradition and innovation go hand in hand.

In Maina Gielgud’s much-loved and extraordinarily beautiful production, Giselle once again proved a favourite with fans of traditional ballet twenty years on from its world premiere in Adelaide in 1986.

One of the most beautiful ballet productions in the world today – The Washington Times.
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