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The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. In 2008 The Australian Ballet presented Interplay, a programme that harnessed the collaborative spirit of the Ballets Russes to pair three world class choreographers with three giants of Australian music in order to create three new works. 3 Deep were commissioned to establish a highly visceral campaign to help position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

Interplay was the most contemporary programme in 2008 and the company's contribution to the ongoing project Ballets Russes in Australia: Our Cultural Revolution.

Since the days of the pioneering Ballets Russes, some of the best ballets have come from close collaboration between choreographers and composers – movement and music of equal power. The Australian Ballet has a long history of commissioning new scores for its ballets, since Robert Helpmann engaged Malcolm Williamson to create music for The Display in 1964, right up to 2006’s Gathering, which brought together choreographer Stephen Page with composers David Page and Elena Kats-Chernin.

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