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Raymonda is best known to Ballet audiences in a version by 19th century Russian master Marius Petipa, set in the time of the Crusades to a score by the Russian composer Alexander Glazunov. Reimagined by Stephen Baynes, this performance was set within the 1950s Golden Age of Hollywood. 3 Deep were commissioned to establish a campaign to help position the work and capture the imagination of existing and emerging patrons, partners and media.

At every level of the organisation, tradition and innovation go hand in hand.

Raymonda first appeared on 19 January 1898 at the Maryinsky Theatre, St Petersburg, and was choreographed by Marius Petipa, one of the single most influential choreographers in the history of classical ballet. Raymonda has been performed by most classical ballet companies around the world, with even Rudolf Nureyev re-staging a version for The Australian Ballet in 1965.

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