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Mikhail Fokine, born in 1880 in St Petersburg, was a pioneering influence in 20th century ballet. He was one of the first choreographers to break away from the stilted and old fashioned style of the late 19th century. Revolutions was a triple bill presenting some of Fokine’s best known and most performed works including the beautiful Les Sylphides, Fokine’s signature work and notably the first ‘abstract’ ballet ever produced; Schéhérazade and the evocative and romantic Le Spectre de la rose. Our challenge was to create a campaign that payed homage to the diversity, gravitas and spectacle of the programme.

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Mikhail Fokine was one of the Ballets Russes’ first star choreographers, helping to revolutionise the look and feel of ballet in the early 20th century.
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The Ballets Russes made their debut in the West in Paris in 1909 and caused a sensation owing to the boldness of their movement style and musical compositions, and their extraordinarily vivid and exotic sets and costumes.

 
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Mikhail Fokine helped change ballet history
– New York Times
 
 

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