Andre Balázs is an American hotelier and residential developer. Andre Balazs Properties owns eight hotels in New York, Miami and Los Angeles, including the Chateau Marmont, The Mercer, Sunset Beach, and the Standard Hotels. When it came time to collaborate with Andre Balázs and David Apel to create a range of signature scents for The Standard Spa in Miami, it was familiar and exciting territory for 3 Deep.
A perfume must have an aspiration that extends beyond just smelling good on a person and occupying a cabinet or perfume counter. Look for its aspiration, and not only will you connect more deeply with it, it will serve to expand you in some many ways.
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