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The Way I See You is a comprehensive and ongoing photographic exploration of people, beauty, identity and emotion by Toni Maticevski. As long time collaborators, 3 Deep were commissioned by Maticevski to bring to life a deeply personal oeuvre of exploration and shared connection.

Published in a hand-numbered edition of 500, Volume 1 is an artefact of significant scale and substance. As the first in a series of volumes, the project required the establishment of a publishing framework through which Maticevski’s artistic vision could be explored and revealed over time. In this way, the publication is conceived not as a closed object but as a statement of ongoing intent and vision.

Throughout the publication’s 288 pages, our approach balanced aesthetic refinement with clarity of form, ensuring that the visual and typographic systems amplified — rather than dominated — the integrity of the work. The project privileges fidelity of material, a delicate hand and a careful engagement with light, space, and atmosphere, affording each image the dignity and weight of intentional observation.

Capturing the male form in states of stillness and disclosure, Volume 1 conveys a contemplative yet assured artistic gaze, where light and atmosphere honour the nuance of gesture and the quiet power of identity. As such, the publication exists as an aesthetic meditation—exploring questions of vulnerability, beauty, sensuality and perception.

Championing a rigorous approach to production, Volume 1 achieves more than preservation and documentation alone; it establishes itself as a finely honed cultural artefact — serving both as an archive of our clients oeuvre and evidence of the enduring significance of collaboration, friendship and design-led authorship.Volume 1 is available for purchase at www.thewayiseeyou.com

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