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As self-confessed outsiders of the fashion world, since forming their artistic partnership in 1992, fashion artists Viktor Horsting and Rolf Snoeren have gained critical acclaim for their rebellious approach to design, technical virtuosity, and deep knowledge of fashion history. 3 Deep were commissioned by the National Gallery of Victoria to establish a visceral and highly identifiable campaign supported by an extensive programme of integrated communications.

Throughout their illustrious twenty-year career, Viktor&Rolf have carved a contradictory identity that pushes the boundaries between art and fashion, often contrasting romance and violence, exuberance and control, classicism and rebellion. The campaign sought to excite existing and discerning visitors, while captivating and stimulating emerging patrons, supporting partners and media.

The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Situated over two magnificent buildings – NGV International and NGV Australia – the Gallery hosts a wide range of international and local artists, exhibitions, programmes and events; from contemporary art to major international historic exhibitions, fashion, design and architecture.

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    NATIONAL GALLERY OF VICTORIA

    Brand Identity

    The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand, communication strategies, audience segments and competitive environment, 3 Deep were commissioned to establish a revised brand strategy and brand identity for the Gallery.

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  • Arts & Culture • Campaigns • SHARE

    NATIONAL GALLERY OF VICTORIA

    Degas: A New Vision

    As one of the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria with works collated from over 40 cities around the world drawn from more than 65 collections, 3 Deep were commissioned to establish a compelling and identifiable campaign.

  • 26
  • Arts & Culture • Campaigns • SHARE

    NATIONAL GALLERY OF VICTORIA

    Masterpieces From The Hermitage: The Legacy of Catherine the Great

    Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign.

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