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The Virgin Australia Melbourne Fashion Festival is an annual celebration of fashion, beauty, business and creative endeavour. Established in 1997, the event stimulates and celebrates the Australian fashion industry whilst providing employment, networking and professional development opportunities for fashion, beauty, design, creative, marketing and retail industry professionals. Having established the 2001 Melbourne Fashion Festival Campaign, 3 Deep were invited back to help celebrate the 20th year of the event.

The Festival presents the country’s largest consumer fashion event including world-class runway shows featuring Australia’s established and emerging designers, state-of-the-art production, beauty workshops, retail events, industry seminars, forums and live entertainment.

Fashion • Campaigns • SHARE

Related Projects

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  • Arts & Culture • Campaigns • SHARE

    HARROLDS

    Australia's Luxury Department Store

    Harrolds is Australia’s Luxury Department Store. 25 years after launching Harrolds as a classic men's suiting store, 3 Deep were commissioned to reposition the brand for future growth and solidify the brand's position as a leader on the world stage.

  • 23
  • Fashion • Campaigns • SHARE

    HARROLDS

    AW16 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic campaign while unapologetically amplifying Harrolds position on the world stage.

  • 47
  • Fashion • Campaigns • SHARE

    HARROLDS 

    AW17 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. Shot on location in Milk Studios in Los Angeles the AW17 campaign spoke of Harrolds ongoing participation and presence on the world stage.

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