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Campaigns

  • Arts & Culture • SHARE

    National Gallery of Victoria

    2019 Melbourne Winter Masterpieces

    In a dual presentation of Chinese art and culture past and present, the 2019 Melbourne Winter Masterpieces series at the National Gallery of Victoria presented China’s ancient terracotta warriors alongside an exhibition of new works by one of the world’s most exciting contemporary artists, Cai Guo-Qiang. 3 Deep were commissioned to establish a highly identifiable campaign that presented both exhibitions in accord.

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    PHILLIP ADAMS BALLETLAB

    Glory

    Presented in celebration of Phillip Adams BalletLab’s 20th anniversary year, Glory embodies a philosophical ritualising of choreographic traditions, cinema, irreverence and conceptual art.

  • Watches & Fine Jewellery • SHARE

    HARDY BROTHERS

    AW19 Vault Campaign

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers.

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    KENNEDY

    2018 Campaign

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brands leadership on the international stage while generating desire for the worlds most coveted timepieces and jewellery.

  • Property • SHARE

    GEOCON

    Tryst Campaign

    Following a review of the Geocon brand and communication strategy, 3 Deep were commissioned to reposition the Geocon brand and establish an integrated programme of communications across all property and branded touch points. Tryst, the first project to be under 3 Deep's direction, achieved 100 sales (from 160 apartments) within 3 hours of release.

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    KENNEDY

    2017 Campaign

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brand's leadership on the international stage while generating desire for the world's most coveted timepieces and jewellery.

  • Property • SHARE

    BPM

    A world of beauty, desire and the exotic

    Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Following a significant review of BPM’s existing business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points. 

  • Fashion • SHARE

    LOUIS VUITTON

    X-Static PRO=CeSS

    There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art and fashion is such that they have redefined these cultural and commercial landscapes entirely. Louis Vuitton, Madonna and Steven Klein fall into such a category.

  • Watches & Fine Jewellery • SHARE

    HARDY BROTHERS

    SS18 Campaign

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the critical brand, marketing and communications strategies required to align the business vision while increasing sales across the group.

  • Watches & Fine Jewellery • SHARE

    HARDY BROTHERS

    AW19 Wedding Campaign

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the brand's first dedicated wedding campaign targeting new and emerging customer segments.

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    NATIONAL GALLERY OF VICTORIA

    The House of Dior: Seventy Years of Haute Couture

    In celebration of the seventieth anniversary of the House of Dior, one of the world’s most prestigious couture houses, the National Gallery of Victoria presented The House of Dior: Seventy Years of Haute Couture. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

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    NATIONAL GALLERY OF VICTORIA

    Triennial

    Featuring the work of over 100 artists and designers from 32 countries, the NGV Triennial surveyed the world of art and design, across cultures, scales, geographies and perspectives. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

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    NATIONAL GALLERY OF VICTORIA

    2018 Winter Masterpieces

    The National Gallery of Victoria, in partnership with The Museum of Modern Art, New York, presents MoMA at NGV: 130 Years of Modern and Contemporary Art as the 2018 Melbourne Winter Masterpieces exhibition. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

  • Fashion,Retail • SHARE

    CHADSTONE

    Luxury Precinct Launch Campaign

    Chadstone is the largest shopping centre in Australia and the seventh largest shopping centre on earth with an annual turnover in excess of AUD2.1b. 3 Deep were commissioned to establish a luxury precinct launch campaign to build awareness, stimulate engagement and position Chadstone as the premiere destination for the world's most coveted luxury brands.

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    NATIONAL GALLERY OF VICTORIA

    Escher X nendo / Between Two Worlds

    Escher X nendo | Between Two Worlds is a groundbreaking exhibition at the National Gallery of Victoria that features the work of Dutch artist M.C. Escher in dialogue with the work of acclaimed Japanese design studio nendo.

  • Fashion • SHARE

    HARROLDS 

    AW17 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. Shot on location in Milk Studios in Los Angeles the AW17 campaign spoke of Harrolds ongoing participation and presence on the world stage.

  • Property • SHARE

    BPM

    Dream The Night Awake Campaign

    Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Dream The Night Awake was the second campaign conceived, art directed and produced by 3 Deep and that once again blurred the lines between reality and fantasy.

  • Fashion • SHARE

    HARROLDS 

    SS17 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. Shot on location in Milk Studios in Los Angeles the SS17 campaign spoke of Harrolds ongoing participation and presence on the world stage.

  • Fragrance • SHARE

    SIX SCENTS PARFUMS

    Creating a global fragrance brand

    Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

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    NATIONAL GALLERY OF VICTORIA 

    Andy Warhol – Ai Weiwei Campaign

    Andy Warhol — Ai Weiwei was, at the time, the most successful ticketed summer exhibition for The National Gallery of Victoria recording more than 300,000 visitors. 3 Deep were commissioned to establish a visceral and highly identifiable campaign supported by an extensive programme of integrated communications.

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    NATIONAL GALLERY OF VICTORIA

    Viktor&Rolf: Fashion Artists

    As self-confessed outsiders of the fashion world, since forming their artistic partnership in 1992, fashion artists Viktor Horsting and Rolf Snoeren have gained critical acclaim for their rebellious approach to design, technical virtuosity, and deep knowledge of fashion history. 

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    HARROLDS

    AW16 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic campaign while unapologetically amplifying Harrolds position on the world stage.

  • Fashion • SHARE

    NEUE LUXURY

    Coup De Maître

     

    Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

  • Fashion • SHARE

    NEUE LUXURY

    Power Play

    Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

  • Fashion • SHARE

    NEUE LUXURY

    Les Enfants Terribles

    Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

  • Fashion • SHARE

    NEUE LUXURY

    A Grand Court

    Published by Neue Luxury in exclusive partnership with Harrolds Luxury Department Store, A Grand Court was the first editorial shoot commissioned by Neue Fashion – a quarterly insert dedicated to a global dialogue on fashion in the 21st century.

  • Fashion • SHARE

    NEUE LUXURY

    Where Rivers Run

    Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

  • Arts & Culture • SHARE

    NATIONAL GALLERY OF VICTORIA

    Degas: A New Vision

    As one of the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria with works collated from over 40 cities around the world drawn from more than 65 collections, 3 Deep were commissioned to establish a compelling and identifiable campaign.

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    NATIONAL GALLERY OF VICTORIA

    David Hockney: Current

    David Hockney: Current was curated by the NGV in collaboration with David Hockney and features over 1200 works from the past decade of the artist’s career including paintings, digital drawings, photography and video works. 3 Deep were commissioned to establish a visceral and highly identifiable campaign for the exhibition and supporting merchandise.

  • Fashion • SHARE

    HARROLDS

    SS16 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

  • Fashion • SHARE

    VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL

    20th Year Campaign

    Established in 1997, The Virgin Australia Melbourne Fashion Festival celebrates the Australian fashion industry whilst providing employment, networking and professional development opportunities for fashion, beauty, design, creative, marketing and retail industry professionals. Having established the 2001 Festival Campaign, 3 Deep were invited back to help celebrate the 20th festival.

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    HARROLDS

    AW15 Campaign

    Harrolds is Australia’s Luxury Department Store. 3 Deep were commissioned to establish a bold and graphic Autumn Winter campaign while unapologetically amplifying Harrolds position on the world stage.

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    NATIONAL GALLERY OF VICTORIA

    Masterpieces From The Hermitage: The Legacy of Catherine the Great

    Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign.

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    THE AUSTRALIAN BALLET

    Concord

    Concord was part of the The Australian Ballet’s contemporary programme for 2009, made up of one existing ballet and two brand-new commissioned works from Alexei Ratmansky and Wayne McGregor. Our challenge was to create a split campaign to market to both contemporary and classical markets.

  • Fashion • SHARE

    HARROLDS 

    SS14 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

  • Fashion • SHARE

    SCOPE ART SHOW

    Markt Gallery

    With over 75 art fairs spanning more than 15 years, SCOPE Art Show in Miami, New York, and Basel, Switzerland, is celebrated as the premier showcase for international emerging contemporary art and multi-disciplinary creative programming. Our brief was to establish a communications program to position SCOPE Markt, a fashion-focused exhibition curated by Diane Pernet.

  • Fashion • SHARE

    V GROUP

    00 Volume 1: Black Material. Robert Knoke

    One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

  • Fashion • SHARE

    HARROLDS 

    SS15 Campaign

    Harrolds is Australia’s Luxury Department Store. 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

  • Fashion • SHARE

    HARROLDS 

    SS13 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

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    THE AUSTRALIAN BALLET

    2014 Subscription Season Campaign

    The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. As always, 3 Deep's challenge was to position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

  • Fashion • SHARE

    HARROLDS 

    AW14 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Autumn Winter campaign while unapologetically amplifying Harrolds position on the world stage.

  • Fashion • SHARE

    HARROLDS 

    SS12 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

  • Fashion • SHARE

    HARROLDS 

    AW13 Campaign

     

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic campaign while unapologetically amplifying Harrolds position on the world stage.

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    THE AUSTRALIAN BALLET

    2013 Subscription Season Campaign

    In 2013 The Australian Ballet presented Masterpieces, a year celebrating the very best in Ballet. Following on from a year of celebration that was the company's 50th Anniversary, 3 Deep were commissioned to establish a highly identifiable subscription season campaign in order to attract new audiences while captivating and stimulating emerging patrons, partners and media.

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    THE AUSTRALIAN BALLET

    50th Anniversary Season

     

    In 2012, The Australian Ballet celebrated its 50th Anniversary. The season, a culmination of a three-year programming arc, featured several new commissions, the return of four iconic ballets, collaborations with large and small Australian dance companies, and a major international gala.

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    THE AUSTRALIAN BALLET

    2010 Subscription Season Campaign

    The Australian Ballet's 2010 Season focussed on founding artistic director Dame Peggy van Praagh and her influence on the early years of the company. It also signalled the start of a three year celebration as the company moved toward its 50th Anniversary.

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    WINE OF DESIGN

    Campaign & Packaging program

    V-know began by producing events in 2006 that introduced the next generation of consumers to identities of the wine trade. Our brief was to establish a brand identity, communications and packaging programme for the brand in order to attract new and younger audiences towards wine.

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    THE AUSTRALIAN BALLET

    Giselle

    Since its debut at the Paris Opera in 1841, Giselle has become one of the world’s most popular ballets, most notably since the influential Marius Petipa’s landmark interpretation in the late 19th century. Programmed as the heritage work within the 2006 season, 3 Deep were commissioned to establish a campaign that captured the spirit of the performance. 

  • Fashion • SHARE

    HARROLDS 

    SS11 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

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    THE AUSTRALIAN BALLET

    Coppelia

     

    As part of their 2010 season, The Australian Ballet presented a series of programmes that honoured key milestones throughout their history. Peggy van Praagh and George Ogilvie's production of Coppélia was one such work. 3 Deep's challenge was to create a campaign that paid homage to the history, scale and spectacle of the work.

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    PHILLIP ADAMS BALLETLAB

    Aviary

    Only from the imaginings of Artistic Director Phillip Adams could this fantasia of contemporary movement and exotic birdlife set against the avian-inspired 20th Century idiom of French composer, Oliver Messiaen's Catalogue d'Oiseaux (1958) come forth. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

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    THE AUSTRALIAN BALLET

    Revolutions

    Mikhail Fokine, born in 1880 in St Petersburg, was a pioneering influence in 20th century ballet. He was one of the first choreographers to break away from the stilted and old fashioned style of the late 19th century. Revolutions, a triple bill presenting some of Fokine’s best known and most performed works was presented as part of The Australian Ballet's 2010 season.

  • Fashion • SHARE

    TONI MATICEVSKI

    Abbie Cornish

    Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were commissioned by Maticevski to establish a print and digital campaign leveraging Abbie Cornish's endorsement and advocacy of the brand.

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    PHILLIP ADAMS BALLETLAB

    Miracle

    Miracle takes up contemporary concerns about religious radicalism and uses revolutionary evangelist groups from the 1960s and 70s to explore the dynamics of group behaviour, rapture and the desire to achieve an alternate, transcendent state of being through religion. Our brief was to capture the essence of the narrative and establish a compelling, image driven campaign that created a vision that was at once brutal and sublime.

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    THE AUSTRALIAN BALLET

    British Liaisons

    In 2011 and 70 years after its premiere, The Australian Ballet presented British Liaisons, a cut-throat spectacle of sharp choreography set to a thrilling score. Presenting the work of three generations of acclaimed choreographers, our challenge was to create a campaign that payed homage to the diversity and spectacle of the programme.

  • Fashion • SHARE

    TONI MATICEVSKI

    SS11 Campaign

    Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were appointed to nurture the brands position within the global fashion landscape and bring the SS11 collection to life.

  • Fashion • SHARE

    TONI MATICEVSKI

    AW12 Campaign

    Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were appointed to nurture the brand's position within the global fashion landscape and bring the 2012 collection to life.

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    DAMIR DOMA

    Veil

    Veil – a video collaboration between Damir Doma and Alessandro Tinelli – presented their vision as humble observants of nature: a deep reverence for the unyielding and unseen grace of the natural world. 3 Deep were engaged to conceptualise, art direct and design a communication program for the exhibition.

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    THE AUSTRALIAN BALLET

    Raymonda

    Raymonda is best known to Ballet audiences in a version by 19th century Russian master Marius Petipa, set in the time of the Crusades to a score by the Russian composer Alexander Glazunov. Reimagined by Stephen Baynes, this performance was set within the 1950s Golden Age of Hollywood. 3 Deep were commissioned to establish a campaign to help position the work and capture the imagination of existing and emerging patrons, partners and media.

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    PHILLIP ADAMS BALLETLAB

    Axeman Lullaby

    Axeman Lullaby is a collaborative exploration and reflection on the physical and climatic characteristics of Australian wood chopping and early Victorian bush settlements. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

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    HARROLDS 

    AW12 Campaign

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

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    PHILLIP ADAMS BALLETLAB

    And All Things Return To Nature Tomorrow

    And All Things Return To Nature Tomorrow celebrates the long-term artistic relationship between Phillip Adams and Brooke Stamp, and their common interest in hybrid forms of performance. Each artist's work sits as complementary aspects of a continuum across form and narrative. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

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    THE AUSTRALIAN BALLET

    2008 Subscription Season Campaign

    The Australian Ballet's 2008 Season signalled a change in audience appetite for full length narrative based works. Much of the credit for this can be attributed to innovators such as Frederick Ashton and Kenneth MacMillan, choreographers who, from the 1950s and 60s reinvigorated the full evening narrative ballet for a new generation.

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    THE AUSTRALIAN BALLET

    Paquita

    Paquita premiered as a Romantic ballet in Paris in 1846. The work represents a diverse range of exhilarating and technically demanding pas de deux, all taken from, or inspired by the Russian greats. 3 Deep were commissioned to establish a campaign to help position the work and capture the imagination of existing and emerging patrons, partners and media.

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    THE AUSTRALIAN BALLET

    2007 Subscription Season Campaign

    The Australian Ballet's 2007 Season was a year of diversity with contemporary works such as New Romantics and Destiny paired against the likes of Don Quixote. 3 Deep were asked to establish a highly visceral campaign to stimulate emerging patrons, partners and media.

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    THE AUSTRALIAN BALLET

    2011 Subscription Season Campaign

    In 2011, The Australian Ballet commenced celebrations for its approaching 50th anniversary. While the 2010 season focussed on founding artistic director Dame Peggy van Praagh and her influence on the early years of the company, 2011 would celebrate The Australian Ballet’s coming of age.

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    THE AUSTRALIAN BALLET

    Edge of Night

    Stephen Baynes has been referred to as the poet of The Australian Ballet, and during his 15-year tenure as resident choreographer, presented works that were aesthetically sublime, achingly melancholic, and technically exquisite. Tim Harbour, meanwhile, was one of Australian choreography’s fastest-rising stars. Edge of Night teamed two of Stephen’s masterworks with Tim’s much-anticipated mainstage debut.

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    THE AUSTRALIAN BALLET

    Interplay Campaign

    In 2008 The Australian Ballet presented Interplay, a programme that harnessed the collaborative spirit of the Ballets Russes to pair three world class choreographers with three giants of Australian music to create three new works. 3 Deep were commissioned to establish a highly identifiable campaign that captured the spirit of the programme.

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    THE AUSTRALIAN BALLET

    Mr B

    As prolific as he was influential, Balanchine created over 400 known works, founded the New York City Ballet and choreographed for Hollywood productions and Broadway musicals. In 2004, The Australian Ballet celebrated the centenary of his birth with a spectacular triple bill of some of his best loved masterpieces, each showcasing a different facet of his genius.

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    THE AUSTRALIAN BALLET

    2009 Subscription Season Campaign

    The Australian Ballet's 2009 season was a diverse feast of dance, music and design, cherishing ballet’s traditions while remaining true to the forward-looking spirit of great art. 3 Deep were asked to establish a highly visceral campaign to stimulate emerging patrons, partners and media.

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    THE AUSTRALIAN BALLET

    2005 Subscription Season Campaign

    The 2005 Season marked the bicentennial anniversary of the birth of the great Danish choreographer, August Bournonville, who created a wealth of works that put The Royal Danish Ballet on the world ballet map. The season was a chance to look back at the ballets that helped shape The Australian Ballet into the innovative world class company that it is today.

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