3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

  • LUXURY BRANDING, MARKETING & COMMUNICATIONS

Geocon
Tryst Campaign

Founded by Nick Georgalis in 2007, Geocon are a Canberra based property development, construction, investment, sales and hotel-management business. Creating architecturally inspired projects that foster dynamic, connected communities, Geocon are challenging preconceived notions of Canberra’s evolving cityscape while boldly laying down the foundations for a thriving, world-class national capital.

Following a review of the Geocon brand and communication strategy, 3 Deep were commissioned to reposition the Geocon brand and establish an integrated program of communications across all property and branded touch points. Tryst, the first project to be under 3 Deep's direction, achieved 100 sales (from 160 apartments) within 3 hours of release.

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BRAND IDENTITY

CAMPAIGN DIRECTION

A DREAM OF EXCEPTION

While basic products aim to satisfy a need, the role of luxury products and services 
is not to respond to an individual’s needs, but to their dreams.

ART DIRECTION

FILM DIRECTION

PRINT COMMUNICATIONS

ENGAGEMENT

Property purchasers are now more active in the luxury space then ever before.
They want to share their knowledge with peers and engage with brands and properties that truly reflect their own genuine attachment with fashion, culture
and design.

ART DIRECTION

OUTDOOR ADVERTISING

ART DIRECTION

SALES COLLATERAL

SALES COLLATERAL

SELF EXPRESSION

As luxury is an expression of taste, it was vital that Geocon cultivate fertile ground for a customer’s development of self-image and self-expression.

PRINT COMMUNICATIONS

OUTDOOR

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