3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

  • LUXURY BRANDING, MARKETING & COMMUNICATIONS

NEUE LUXURY
GLOBAL PUBLISHING PLATFORM

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice while celebrating those at the nexus of creativity, art and commerce.

3 Deep were commissioned to establish the Neue Luxury brand name, global brand strategy, brand communications and editorial direction for both the printed and digital platforms. Supported by an extensive program of integrated communications, Neue Luxury was able to deliver immersive and curated content that involves the exchange of knowledge and a respect for their readers cultural and intellectual desires.

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CREATIVE DIRECTION

VISUAL IDENTITY

BRAND STRATEGY

Neue Luxury was positioned to be more than a quarterly broadsheet. It was vital that the masthead capture the attention of luxury audiences, create considered and relevant messages while establishing genuine and lasting desire for brands.

BRAND STRATEGY

EDITORIAL DESIGN

DIGITAL DESIGN & PRODUCTION

COMMUNICATION PLATFORMS

As our engagement with luxury consumers evolves over time, so to does the diversity of their needs, behaviours and purchasing characteristics. It was vital that Neue Luxury offered a range of communication platforms, integrated so as to provide potency to partner campaigns.

CONSIDERED & DETAILED

Neue Luxury is considered and finely detailed. Supported through the presentation of digital content, the broadsheet provides a unique platform for partners and advertisers to tell deep, engaging and highly visceral stories.

EDITORIAL DESIGN

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