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Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers has long upheld the ideas, principals and values that have defined its history while assuming an active role in championing notions of heritage, provenance and luxury within the Australian retail landscape.

Some say that art is humans doing their best. If that’s true then the Hardy Brothers Vault Collections represent the very best of human endeavour. Both rare and coveted, each Vault collection piece is recognised for its unique creative authority and uncompromising approach to craftsmanship. Featuring Charlee Fraser, our SS20 campaign seeks to create a unique dream of exception where the viewer is invited to particulate in a world of beauty, humanity, self-respect, power and symbolism.

As custodians of knowledge, heritage, luxury and craft, the SS20 campaign responds to our client’s ability to create enduring and meaningful objets d’art.

Representing one of the largest areas of growth for the business over the past 12 months, the Hardy Brothers digital footprint now delivers a visceral and cohesive omni-channel shopping experience. Recalibrated to successfully amplify each campaign, the brands digital footprint responds to valuable customer data while generating important social commentary and sales.

Constantly permeating all branded touch points and experiences, our creative lexicon is linked to a desired brand positioning that clearly tells consumers who the brand is and what the brand stands for. Whilst it was recognised that traditional market segments needed to be nurtured, it was critical that the brand to resonate with a new and much younger generation of customers.

The days of leveraging social for top-of-funnel hype have passed. With each major platform offering one or more layers of commerce functionality, it is now more important than ever for brands to convert social voyeurs and occasional visitors into high frequency, repeat purchasers. An ongoing roster of content production for the brand supports our clients ambition to shift perception of their eCommerce site from a gifting destination to a self-purchasing platform for younger professionals and digital natives.

Watches & Fine Jewellery • Campaigns • Feature • SHARE

Related Projects

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    HARDY BROTHERS

    Retail store design

    As a primary experiential vehicle for clients enrolled within the brand world, our design for the new Hardy Brothers Brothers flagship store reflects an assemblage of experiences, artfully designed to capture the venerated history of the brand while establishing a space that prioritises thoughtful exchange over ephemeral commerce.

  • 253
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    Hardy Brothers

    High Summer

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship.

  • 265
  • Watches & Fine Jewellery • Campaigns • SHARE

    HARDY BROTHERS

    165 years of luxury

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. 3 Deep were appointed to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers.

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