3 Deep is Australia’s leading luxury branding and creative agency

Extraordinary brands for extraordinary people

Luxury

 

 






Film

  • BPM

    Dream The Night Awake Campaign Film

    Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia, Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

  • DIDIER DUBOT

    Léa Seydoux Campaign Film

    Didier Dubot is a luxury French jewellery house founded on traditions of elegance, beauty and femininity. At the heart of the brand, a commitment to tradition and innovation has brought to life playful and adventurous collections with contemporary luminaries as diverse as Diesel's Creative Director, Nicola Formichetti and French Actress Léa Seydoux. The Didier Dubot collections film documented the collaboration between Didier Dubiot and Léa Seydoux on the brand's first collection.

  • NEUE LUXURY

    Mike Amiri | EP1

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The third interview took place with Mike Amiri, Founder of fashion label Amiri.

  • CHADSTONE LUXURY PRECINCT

    Launch Campaign Film

    Chadstone: The Fashion Capital is home to more than 30 luxury brands including Givenchy, Dior, Saint Laurent, Fendi, Balenciaga and Loewe. Presenting the largest luxury offering in Australia, 3 Deep were commissioned to establish a luxury precinct launch campaign to build awareness, stimulate engagement and position the Chadstone as the premiere destination for the world's most coveted luxury brands.

  • HARDY BROTHERS

    SS19 Campaign Film

    As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. The SS19 campaign film 'Charming Rebellion' celebrates the virtues of pleasure and the pursuit of dreams.

  • KENNEDY

    Campaign Film

     

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a supporting campaign film that reinforced the brand's leadership credentials while generating desire for the world's most coveted timepieces and jewellery.

  • KAIMIN

    SS18 Campaign Teaser

    Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. 3 Deep were commissioned to establish a series of films announcing the launch of the SS18 collection (Slut from the future).

  • BPM

    Elegant Hedonism

    Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic.

  • HARDY BROTHERS

    Bridal campaign film

    The Hardy Brothers bridal campaign introduces customers to a highly personalised shopping experience that is supported by a comprehensive suite of engagement, wedding and bridal products.

  • HARDY BROTHERS

    Vault film

    Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers. It is the apex of the brand’s offer and a defendable asset that amplifies the business’ true luxury credentials while speaking to those looking for the rare, the coveted and the extraordinary.

  • HARDY BROTHERS

    Quintessential film

    The days of leveraging social for simple top-of-funnel hype have passed. With each major platform offering one or more layers of commerce functionality, it is now more important than ever for Hardy Brothers to convert social voyeurs and occasional visitors into high frequency, repeat purchasers.

  • HARDY BROTHERS

    SS18 Campaign Film | EP2

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Featuring the always incredible Gemma Ward, the campaign responded to our client's ability to create enduring and meaningful objets d’art that celebrate rarity, beauty, creativity and uncompromising quality.

  • HARDY BROTHERS

    SS18 Campaign Film | EP3

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the critical brand, marketing and communications strategies required to align the business vision while increasing sales across the group.

  • HARDY BROTHERS

    SS18 Campaign Film | EP 1

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Featuring the always incredible Gemma Ward, our campaign responded to our client's ability to create enduring and meaningful objets d’art that celebrate rarity, beauty, creativity and uncompromising quality.

  • HARDY BROTHERS

    SS18 Campaign Film | EP4

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the critical brand, marketing and communications strategies required to align the business vision while increasing sales across the group.

  • HARDY BROTHERS

    AW19 Vault Campaign Film

     

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers.

  • HARDY BROTHERS

    AW19 Vault Campaign Film

     

    Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the brand's first dedicated wedding campaign targeting new and emerging customer segments.

  • KAIMIN

    SS18 Showcase

    Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. 3 Deep were commissioned to establish a series of films announcing the launch of the SS18 collection and Kaimin's collaboration with American rapper, singer, songwriter and fashion stylist Brooke Candy. 

  • KAIMIN

    SS18 Showcase Teaser | Ep 1

    Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. 3 Deep were commissioned to establish a series of films announcing the launch of the SS18 collection and Kaimin's collaboration with American rapper, singer, songwriter and fashion stylist Brooke Candy.

  • KAIMIN

    SS18 Showcase Teaser | Ep 2

    Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. 3 Deep were commissioned to establish a series of films announcing the launch of the SS18 collection and Kaimin's collaboration with American rapper, singer, songwriter and fashion stylist Brooke Candy. 

  • HARROLDS 

    AW17 Campaign Teaser

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film announcing the launch of the AW17 season.

  • DAVID YURMAN

    Limited Edition Packaging

    David Yurman Inc. is a privately held luxury American jewellery company founded by David and Sybil Yurman and headquartered in New York City. 3 Deep were commissioned to conceptualise an extraordinary and luxurious packaging programme to celebrate the 30th Anniversary and Limited Edition release of David Yurman's iconic Renaissance Cable bracelets.

  • HARROLDS 

    SS17 Campaign Teaser

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film announcing the launch of the SS17 season.

  • BPM

    Shadow Play

    Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. In addition to the strategic positioning of the project, 3 Deep were commissioned to create a film to support the launch of BPM's iconic Shadow Play development.

  • NEUE LUXURY

    Mike Amiri | EP2

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The third interview took place with Mike Amiri, Founder of fashion label Amiri.

  • NEUE LUXURY

    Jerry Lorenzo | EP 1

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The second interview in the Neue Luxury series took place with Jerry Lorenzo, Founder of fashion label Fear of God.

  • NEUE LUXURY

    Jerry Lorenzo | EP 2

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The second interview took place with Jerry Lorenzo, Founder of fashion label Fear of God.

  • NEUE LUXURY

    Jerry Lorenzo | EP 3

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The second interview took place with Jerry Lorenzo, Founder of fashion label Fear of God.

  • NEUE LUXURY

    Nicola Formichetti

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The first interview took place with Nicola Formichetti, Artistic Director of Diesel.

  • NEUE LUXURY

    Flavio Manzoni

    In advance of Ferrari’s 70th anniversary celebrations, Mr Flavio Manzoni, the company’s first ever Design Director, sat with Neue Luxury to discuss the role that design has played in generating desire for one of the most coveted and iconic luxury automotive brands in the world.

  • NEUE LUXURY

    Kochi Takada | EP1

    Koichi Takada was born in overcrowded, earthquake-prone Tokyo and raised with a deep respect for nature in all its glory and terribleness. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Takada that spoke to the underpinnings of his practice along with the studios most recent 25-storey residential and retail tower in Sydney, Australia.

  • NEUE LUXURY

    Kochi Takada | EP2

    Koichi Takada was born in overcrowded, earthquake-prone Tokyo and raised with a deep respect for nature in all its glory and terribleness. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Takada that spoke to the underpinnings of his practice along with the studios most recent 25-storey residential and retail tower in Sydney, Australia.

  • NEUE LUXURY

    Tim Gurner | EP1

    One of the spoils of wealth is the opportunity to live permanently in a five-star hotel. From Coco Chanel at the Ritz Paris to Howard Hughes at the Beverly Hills Hotel, celebrities and industrial titans have long enjoyed the pampered pleasures of the suite life, unhampered by check-out time. Tim Gurner prefers it that way too.

  • NEUE LUXURY

    Tim Gurner | EP2

    One of the spoils of wealth is the opportunity to live permanently in a five-star hotel. From Coco Chanel at the Ritz Paris to Howard Hughes at the Beverly Hills Hotel, celebrities and industrial titans have long enjoyed the pampered pleasures of the suite life, unhampered by check-out time. Tim Gurner prefers it that way too.

  • NEUE LUXURY

    Rob Mills | EP1

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Rob Mills, Founder of Rob Mills Architecture & Interiors.

  • NEUE LUXURY

    Rob Mills | EP2

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Rob Mills, Founder of Rob Mills Architecture & Interiors.

  • NEUE LUXURY

    Rob Mills | EP3

    Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Rob Mills, Founder of Rob Mills Architecture & Interiors.

  • HARROLDS 

    AW13 Campaign Teaser

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film capturing notions of strength, power and masculinity while announcing the launch of the AW13 season.

  • KENNEDY

    Campaign Film BTS | EP 1

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to create a series of behind the scenes shorts capturing the pre-production and production of the campaign.

  • KENNEDY

    2017 Campaign Film

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a supporting campaign film that reinforced the brand's leadership credentials while generating desire for the world's most coveted timepieces and jewellery.

  • DIDIER DUBOT

    Nicola Formichetti SS14 Capsule Documentation

    Supporting a range of launch communications, the Didier Dubot x Nicola Formichetti SS14 Capsule show at The Standard Hotel, Highline, was documented for presentation across a range of digital and social channels.

  • DIDIER DUBOT

    Launch Documentation

    Didier Dubot is a luxury French jewellery house founded on traditions of elegance, beauty and femininity. At the heart of the brand, a commitment to tradition and innovation has brought to life playful and adventurous collections with contemporary luminaries as diverse as Diesel's Creative Director, Nicola Formichetti and French Actress Léa Seydoux. The Didier Dubot inaugural party at the Banyan Tree Club and Spa in Seoul was documented for presentation across a range of digital and social channels.

  • HARROLDS 

    AW14 Campaign Teaser

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film announcing the launch of the AW14 season.

  • V GROUP

    00 Volume 2: Them/Her Film

    Realised annually by the V Group, 00 aims to celebrate and preserve the thoughts and work of the most progressive individuals of our time. 3 Deep were engaged by V Group to create a series of films for inclusion within a limited edition monograph to launch the 00 initiative.

  • HARROLDS 

    AW14 Campaign BTS

     

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to create a series of behind the scenes shorts capturing the pre-production and production of the AW14 campaign.

  • HARROLDS 

    SS12 Campaign Teaser

    Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film announcing the launch of the SS12 season.

  • HARROLDS 

    Made To Measure Film

     

    The Harrolds Made to Measure service provides an unrivalled personal tailoring experience. 3 Deep were commissioned to bring the experience to life the experience for existing and emerging clients.

  • KENNEDY

    Campaign Film BTS | EP2

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to create a series of behind the scenes shorts capturing the pre-production and production of the campaign.

  • SIX SCENTS PARFUMS

    Collection Two: Subliminal Film

    Through the use of six models, 'Subliminal' attempts to capture the emotions associated with each fragrance and the way that a person would inhabit or interact with the environments imagined by Six Scents Series Two Designers; Phillip Lim, Damir Doma, Henrik Vibskov, Henry Holland, Richard Nicoll and Toga.

  • BPM

    Elegant Hedonism: On location

    Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

  • BPM

    Dream The Night Awake BTS: Episode 1

     

    Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

  • BPM

    Dream The Night Awake BTS: Episode 2

    Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

  • BPM

    Dream The Night Awake BTS: Episode 3

    Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

  • BPM

    Dream The Night Awake BTS: Episode 4

    Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

  • BPM

    Elegant Hedonism: Between the sheets

    Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

  • BPM

    Elegant Hedonism: Obsession

    Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

  • BPM

    Elegant Hedonism: Beds are burning

    Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

  • BPM

    Elegant Hedonism: Still life

    Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

  • TONI MATICEVSKI

    Abbie Cornish for Maticevski

    As long time collaborators, 3 Deep were commissioned by Maticevski to establish a film leveraging Abbie Cornish's endorsement and advocacy of the brand in order to stimulate sales, reach new audiences and position the brand within the Australian landscape.

  • SIX SCENTS PARFUMS

    Making Scents from Memories: From Innocence to Experience

    The film Making Scents from Memories: From Innocence to Experience captures the creative process, memories and experiences of each of the six prominent collaborators underpinning the creation of Six Scents Series Three.

  • VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL

    Teaser

    Virgin Australia Airlines is Australia's second-largest airline after Qantas and is the largest airline by fleet size to use the Virgin brand. As the naming rights partner of the 2016 Virgin Australia Melbourne Fashion Festival, 3 Deep were commissioned to establish a short film teaser for presentation before each runway show throughout the festival.

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