3 Deep is a luxury branding and communications agency

Harrolds is Australia’s Luxury Department Store. 25 years after launching Harrolds as a classic men's suiting store, 3 Deep were commissioned to reposition the brand for future growth and solidify the brand's position as a leader on the world stage.

The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand, communication strategies, audience segments and competitive environment, 3 Deep were commissioned to establish a revised brand strategy and brand identity for the Gallery.

Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Following a significant review of BPM’s existing business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points. 

The days of leveraging social for top-of-funnel hype have passed. With each major platform offering one or more layers of commerce functionality, it is now more important than ever for Hardy Brothers to convert social voyeurs and occasional visitors into high frequency, repeat purchasers.

With more than 23 million visitors a year, Chadstone is amongst the world's best integrated hotel, shopping, dining and entertainment destinations. Central to this remit is Hotel Chadstone – a boutique 250 room luxury hotel serviced by MGallery by Sofitel. 3 Deep were appointed to establish a comprehensive brand strategy for the Hotel in additional to all supporting marketing, communication, brand and experiential touch points.

Underpinning our larger brand recalibration project for Hardy Brothers, 3 Deep were charged with the responsibility of establishing an updated eCommerce platform for the business that celebrated the brands unique lineage while presenting the most revered luxury jewellery and timepieces in the Asia Pacific.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship.

With each new development continuing to promise a ‘designer life’ of ‘luxe’ with the commensurate location and amenities, it has become increasingly difficult to distinguish the unique value proposition from one developer and property to the next. While building aspiration within the minds of potential buyers is vital for all developers, the opportunity for Kincrest was to base these aspirations on truth and authenticity.

In a dual presentation of Chinese art and culture past and present, the 2019 Melbourne Winter Masterpieces series at the National Gallery of Victoria presented China’s ancient terracotta warriors alongside an exhibition of new works by one of the world’s most exciting contemporary artists, Cai Guo-Qiang. 3 Deep were commissioned to establish a highly identifiable campaign that presented both exhibitions in accord.

Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brands leadership on the international stage while generating desire for the worlds most coveted timepieces and jewellery.

There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art and fashion is such that they have redefined these cultural and commercial landscapes entirely. Louis Vuitton, Madonna and Steven Klein fall into such a category.

Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brand's leadership on the international stage while generating desire for the world's most coveted timepieces and jewellery.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The third interview took place with Mike Amiri, Founder of fashion label Amiri.

Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. In her search for ‘extreme beauty’, Kaimin explores ideas of fetishism, eroticism and sadomasochism through clothes that dissect and distort the human physique, challenging accepted standards of what clothing should do for the body. 3 Deep were commissioned to establish a series of films announcing the launch of the AW19 collection.

Escher X nendo | Between Two Worlds is a groundbreaking exhibition at the National Gallery of Victoria that features the work of Dutch artist M.C. Escher in dialogue with the work of acclaimed Japanese design studio nendo.

In celebration of the seventieth anniversary of the House of Dior, one of the world’s most prestigious couture houses, the National Gallery of Victoria presented The House of Dior: Seventy Years of Haute Couture. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

As self-confessed outsiders of the fashion world, since forming their artistic partnership in 1992, fashion artists Viktor Horsting and Rolf Snoeren have gained critical acclaim for their rebellious approach to design, technical virtuosity, and deep knowledge of fashion history. 

Andy Warhol — Ai Weiwei was, at the time, the most successful ticketed summer exhibition for The National Gallery of Victoria recording more than 300,000 visitors. 3 Deep were commissioned to establish a visceral and highly identifiable campaign supported by an extensive programme of integrated communications.

Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign.

The National Gallery of Victoria, in partnership with The Museum of Modern Art, New York, presents MoMA at NGV: 130 Years of Modern and Contemporary Art as the 2018 Melbourne Winter Masterpieces exhibition. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.