3 Deep is Australia’s leading luxury branding and creative agency

Luxuria Hotel Group is a global leader in contemporary, design-driven luxury hospitality. Thoughtfully designed to enrich the human experience in harmony with the natural order, the groups collection of extraordinary properties seeks to reconcile the unique historical, environmental and cultural fabric of place, with an inspiring and contemporary statement of luxury and experience.

The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep repositioned the brand and established an integrated program of communications across all branded, campaign, environmental and consumer touch points.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. 3 Deep were appointed to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers.

Drawing inspiration from a diverse range of historical, social and cultural sources, our design lexicon for the new Hardy Brothers Sydney flagship presents a unique alchemy of ideas from lapidary precision to theistic ritual.

Known as the leader in luxury accommodation experiences, The Ritz-Carlton is one of the most prestigious brands in the world. 3 Deep were commissioned to create an inspiring, meaningful and tangible brand positioning for The Ritz-Carlton, Melbourne, along with the positioning and identity of all supporting food and beverage assets.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. Our AW23 campaign 'If Not, Winter' draws inspiration from the poetry of Sappho, an Archaic Greek poet celebrated for her lyric poetry focussed on identity, love, desire and the human condition.

Nestled between Melbourne’s premium commercial and culinary precincts, 130 Little Collins is a state-of-the-art commercial tower that reframes the traditional strata office narrative into a luxurious and compelling story of work/life integration.

Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Following a significant review of BPM’s existing business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points. 

As trusted advisors to the most astute private clients, families and institutions, Kay & Burton occupies a rarefied position within the Australian property landscape. For more than 85 years, the business has embraced the opportunity to create enduring value for their clients while representing the most coveted property in Australia.

Formulated by the German physicist and Nobel laureate Werner Heisenberg in 1927, the uncertainty principle states that the more we know about a specific quality of a particle, the less we know about its other qualities. When filtered through a cultural lens, the same could be said of people where the more we pursue one aspect of self, the more opaque our understanding of self actually becomes.

Charting the rise and fall of one of the greatest ballet dancers of all time, Nijinsky is a story of power, talent, and the depths of human emotion. 3 Deep were comissioned to establish a single ticket campaign concept that sought to positon Nijinsky as a must-see performance of 2025. 

For some, inspiration is not found in moments of triumph, their purpose not revealed in times of defeat. Their truth is revealed when no one else is watching, long after the house lights have been dimmed. Through courage they discover their voice, through dedication they establish their legacy. This is what inspires people, this is what moves us all forward.

Underpinned by the belief that that anything is possible, Elita is a next generation multibrand luxury retailer distinguished by their youthful perspective on luxury and a desire to disrupt archaic systems and attitudes.

There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art and fashion is such that they have redefined these cultural and commercial landscapes entirely. Louis Vuitton, Madonna and Steven Klein fall into such a category.

Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brands leadership on the international stage while generating desire for the worlds most coveted timepieces and jewellery.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

Edition 1: De Anima is a limited edition fragrance inspired by Aristotle's major treatise, On the Soul. Conceptualised, designed and produced by 3 Deep, this extraordinary objet d'art is both an artistic work and sensorial memento.

Founded more than 25 years ago, Napoleon Perdis Cosmetics is the No.1 prestige makeup brand in Australia. With a retail footprint of 31 stores and more than 500 independent stockists, the business remains at the forefront of product innovation, makeup education and prestige beauty.

Alexander McQueen: Mind, Mythos, Muse is an examination of the encyclopaedic influences of British fashion designer Alexander McQueen. Taking a reflective, introspective look at McQueen’s artful design process, 3 Deep were commissioned by the NGV to establish a layered and theatrical campaign that sought to highlight the twin processes of inspiration and creation.

In celebration of the seventieth anniversary of the House of Dior, one of the world’s most prestigious couture houses, the National Gallery of Victoria presented The House of Dior: Seventy Years of Haute Couture. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

As self-confessed outsiders of the fashion world, since forming their artistic partnership in 1992, fashion artists Viktor Horsting and Rolf Snoeren have gained critical acclaim for their rebellious approach to design, technical virtuosity, and deep knowledge of fashion history. 

Developed in partnership with the British Museum, the National Gallery of Victoria presents Pharaoh, a landmark exhibition celebrating three thousand years of ancient Egyptian art and culture. 3 Deep were commissioned to establish a visceral campaign for the exhibition as part of the 2024 Winter Masterpieces Series.

In a dual presentation of Chinese art and culture past and present, the 2019 Melbourne Winter Masterpieces series at the National Gallery of Victoria presented China’s ancient terracotta warriors alongside an exhibition of new works by one of the world’s most exciting contemporary artists, Cai Guo-Qiang. 3 Deep were commissioned to establish a highly identifiable campaign that presented both exhibitions in accord.

The National Gallery of Victoria, in partnership with The Museum of Modern Art, New York, presents MoMA at NGV: 130 Years of Modern and Contemporary Art as the 2018 Melbourne Winter Masterpieces exhibition. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.