3 Deep is a luxury branding and communications agency

• Arts & Culture • Brand Identity • SHARE

  HARROLDS

  Australia's Luxury Department Store

  Harrolds is Australia’s Luxury Department Store. 25 years after launching Harrolds as a classic men's suiting store, 3 Deep were commissioned to reposition the brand for future growth and solidify the brand's position as a leader on the world stage.

• Arts & Culture • Brand Identity • Feature • SHARE

  NATIONAL GALLERY OF VICTORIA

  Brand Identity

  The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand, communication strategies, audience segments and competitive environment, 3 Deep were commissioned to establish a revised brand strategy and brand identity for the Gallery.

• Property • Campaigns,Brand Identity • SHARE

  BPM

  A world of beauty, desire and the exotic

  Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Following a significant review of BPM’s existing business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points. 

FEATURED CAMPAIGNS

• Watches & Fine Jewellery • Campaigns • SHARE

  HARDY BROTHERS

  SS18 Campaign

  Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the critical brand, marketing and communications strategies required to align the business vision while increasing sales across the group.

• Fashion • Film • TV • SHARE

  KAIMIN

  19FW Campaign Film

  Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. In her search for ‘extreme beauty’, Kaimin explores ideas of fetishism, eroticism and sadomasochism through clothes that dissect and distort the human physique, challenging accepted standards of what clothing should do for the body. 3 Deep were commissioned to establish a series of films announcing the launch of the AW19 collection.

• Watches & Fine Jewellery • Campaigns • SHARE

  KENNEDY

  2018 Campaign

  Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brands leadership on the international stage while generating desire for the worlds most coveted timepieces and jewellery.

• Property • Campaigns • SHARE

  GEOCON

  Tryst Campaign

  Following a review of the Geocon brand and communication strategy, 3 Deep were commissioned to reposition the Geocon brand and establish an integrated programme of communications across all property and branded touch points. Tryst, the first project to be under 3 Deep's direction, achieved 100 sales (from 160 apartments) within 3 hours of release.

• Watches & Fine Jewellery • Campaigns • SHARE

  KENNEDY

  2017 Campaign

  Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brand's leadership on the international stage while generating desire for the world's most coveted timepieces and jewellery.

• Fragrance • Brand Identity,Sensory,Campaigns • SHARE

  SIX SCENTS PARFUMS

  Creating a global fragrance brand

  Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

• Fashion • Film • TV • SHARE

  NEUE LUXURY

  Mike Amiri | EP1

  Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The third interview took place with Mike Amiri, Founder of fashion label Amiri.

• Fashion • Campaigns • SHARE

  HARROLDS 

  SS17 Campaign

  Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. Shot on location in Milk Studios in Los Angeles the SS17 campaign spoke of Harrolds ongoing participation and presence on the world stage.

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  NATIONAL GALLERY OF VICTORIA

  Escher X nendo / Between Two Worlds

  Escher X nendo | Between Two Worlds is a groundbreaking exhibition at the National Gallery of Victoria that features the work of Dutch artist M.C. Escher in dialogue with the work of acclaimed Japanese design studio nendo.

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  NATIONAL GALLERY OF VICTORIA

  The House of Dior: Seventy Years of Haute Couture

  In celebration of the seventieth anniversary of the House of Dior, one of the world’s most prestigious couture houses, the National Gallery of Victoria presented The House of Dior: Seventy Years of Haute Couture. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

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  NATIONAL GALLERY OF VICTORIA

  Viktor&Rolf: Fashion Artists

  As self-confessed outsiders of the fashion world, since forming their artistic partnership in 1992, fashion artists Viktor Horsting and Rolf Snoeren have gained critical acclaim for their rebellious approach to design, technical virtuosity, and deep knowledge of fashion history. 

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  NATIONAL GALLERY OF VICTORIA 

  Andy Warhol – Ai Weiwei Campaign

  Andy Warhol — Ai Weiwei was, at the time, the most successful ticketed summer exhibition for The National Gallery of Victoria recording more than 300,000 visitors. 3 Deep were commissioned to establish a visceral and highly identifiable campaign supported by an extensive programme of integrated communications.

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  NATIONAL GALLERY OF VICTORIA

  Masterpieces From The Hermitage: The Legacy of Catherine the Great

  Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign.

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  NATIONAL GALLERY OF VICTORIA

  2018 Winter Masterpieces

  The National Gallery of Victoria, in partnership with The Museum of Modern Art, New York, presents MoMA at NGV: 130 Years of Modern and Contemporary Art as the 2018 Melbourne Winter Masterpieces exhibition. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.