3 Deep is Australia’s leading luxury branding and creative agency

Harrolds is Australia’s Luxury Department Store. 25 years after launching Harrolds as a classic men's suiting store, 3 Deep were commissioned to reposition the brand for future growth and solidify the brand's position as a leader on the world stage.

The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia and within the top 25 most visited museums in the world. Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep repositioned the brand and established an integrated program of communications across all branded, campaign, environmental and consumer touch points.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. 3 Deep were appointed to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers.

Alexander McQueen: Mind, Mythos, Muse is an examination of the encyclopaedic influences of British fashion designer Alexander McQueen. Taking a reflective, introspective look at McQueen’s artful design process, 3 Deep were commissioned by the NGV to establish a layered and theatrical campaign that sought to highlight the twin processes of inspiration and creation.

Known as the leader in luxury accommodation experiences, The Ritz-Carlton is one of the most prestigious brands in the world. 3 Deep were commissioned to create an inspiring, meaningful and tangible brand positioning for The Ritz-Carlton, Melbourne, along with the positioning and identity of all supporting food and beverage assets.

Luxuria Hotel Group is a global leader in contemporary, design-driven luxury hospitality. Thoughtfully designed to enrich the human experience in harmony with the natural order, the groups collection of extraordinary properties seeks to reconcile the unique historical, environmental and cultural fabric of place, with an inspiring and contemporary statement of luxury and experience.

Drawing inspiration from a diverse range of historical, social and cultural sources, our design lexicon for the new Hardy Brothers Sydney flagship presents a unique alchemy of ideas from lapidary precision to theistic ritual.

For some, inspiration is not found in moments of triumph, their purpose not revealed in times of defeat. Their truth is revealed when no one else is watching, long after the house lights have been dimmed. Through courage they discover their voice, through dedication they establish their legacy. This is what inspires people, this is what moves us all forward.

Edition 1: De Anima is a limited edition fragrance inspired by Aristotle's major treatise, On the Soul. Conceptualised, designed and produced by 3 Deep, this extraordinary objet d'art is both an artistic work and sensorial memento.

Nestled between Melbourne’s premium commercial and culinary precincts, 130 Little Collins is a state-of-the-art commercial tower that reframes the traditional strata office narrative into a luxurious and compelling story of work/life integration.

Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Following a significant review of BPM’s existing business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points. 

As trusted advisors to the most astute private clients, families and institutions, Kay & Burton occupies a rarefied position within the Australian property landscape. For more than 85 years, the business has embraced the opportunity to create enduring value for their clients while representing the most coveted property in Australia.

Formulated by the German physicist and Nobel laureate Werner Heisenberg in 1927, the uncertainty principle states that the more we know about a specific quality of a particle, the less we know about its other qualities. When filtered through a cultural lens, the same could be said of people where the more we pursue one aspect of self, the more opaque our understanding of self actually becomes.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. Our AW23 campaign 'If Not, Winter' draws inspiration from the poetry of Sappho, an Archaic Greek poet celebrated for her lyric poetry focussed on identity, love, desire and the human condition.

Underpinned by the belief that that anything is possible, Elita is a next generation multibrand luxury retailer distinguished by their youthful perspective on luxury and a desire to disrupt archaic systems and attitudes.

With each new development continuing to promise a ‘designer life’ of ‘luxe’ with the commensurate location and amenities, it has become increasingly difficult to distinguish the unique value proposition from one developer and property to the next. While building aspiration within the minds of potential buyers is vital for all developers, the opportunity for Kincrest was to base these aspirations on truth and authenticity.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Our SS19 campaign 'Charming Rebellion' celebrates the virtues of pleasure and the liberation of dreams.

Founded more than 25 years ago, Napoleon Perdis Cosmetics is the No.1 prestige makeup brand in Australia. With a retail footprint of 31 stores and more than 500 independent stockists, the business remains at the forefront of product innovation, makeup education and prestige beauty.

Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brands leadership on the international stage while generating desire for the worlds most coveted timepieces and jewellery.

There are certain people in this world that need little or no introduction. Their contribution to our world of popular culture, art and fashion is such that they have redefined these cultural and commercial landscapes entirely. Louis Vuitton, Madonna and Steven Klein fall into such a category.

Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a campaign that reinforced the brand's leadership on the international stage while generating desire for the world's most coveted timepieces and jewellery.

In celebration of the seventieth anniversary of the House of Dior, one of the world’s most prestigious couture houses, the National Gallery of Victoria presented The House of Dior: Seventy Years of Haute Couture. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

Featuring the work of over 100 artists and designers from 32 countries, the NGV Triennial surveyed the world of art and design, across cultures, scales, geographies and perspectives. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

The National Gallery of Victoria, in partnership with The Museum of Modern Art, New York, presents MoMA at NGV: 130 Years of Modern and Contemporary Art as the 2018 Melbourne Winter Masterpieces exhibition. 3 Deep were commissioned to establish a highly identifiable campaign for the landmark exhibition.

Chadstone is the largest shopping centre in Australia and the seventh largest shopping centre on earth with an annual turnover in excess of AUD2.1b. 3 Deep were commissioned to establish a luxury precinct launch campaign to build awareness, stimulate engagement and position Chadstone as the premiere destination for the world's most coveted luxury brands.

Escher X nendo | Between Two Worlds is a groundbreaking exhibition at the National Gallery of Victoria that features the work of Dutch artist M.C. Escher in dialogue with the work of acclaimed Japanese design studio nendo.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the critical brand, marketing and communications strategies required to align the business vision while increasing sales across the group.

As self-confessed outsiders of the fashion world, since forming their artistic partnership in 1992, fashion artists Viktor Horsting and Rolf Snoeren have gained critical acclaim for their rebellious approach to design, technical virtuosity, and deep knowledge of fashion history. 

In a dual presentation of Chinese art and culture past and present, the 2019 Melbourne Winter Masterpieces series at the National Gallery of Victoria presented China’s ancient terracotta warriors alongside an exhibition of new works by one of the world’s most exciting contemporary artists, Cai Guo-Qiang. 3 Deep were commissioned to establish a highly identifiable campaign that presented both exhibitions in accord.

Developed in partnership with the British Museum, the National Gallery of Victoria presents Pharaoh, a landmark exhibition celebrating three thousand years of ancient Egyptian art and culture. 3 Deep were commissioned to establish a visceral campaign for the exhibition as part of the 2024 Winter Masterpieces Series.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic campaign while unapologetically amplifying Harrolds position on the world stage.

Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

Published by Neue Luxury in exclusive partnership with Harrolds Luxury Department Store, A Grand Court was the first editorial shoot commissioned by Neue Fashion – a quarterly insert dedicated to a global dialogue on fashion in the 21st century.

Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. Neue Fashion, a category specific insert published quarterly within Neue Luxury, was established by 3 Deep to provide a dedicated and relevant discussion on luxury fashion in the 21st century.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

Established in 1997, The Virgin Australia Melbourne Fashion Festival celebrates the Australian fashion industry whilst providing employment, networking and professional development opportunities for fashion, beauty, design, creative, marketing and retail industry professionals. Having established the 2001 Festival Campaign, 3 Deep were invited back to help celebrate the 20th festival.

Harrolds is Australia’s Luxury Department Store. 3 Deep were commissioned to establish a bold and graphic Autumn Winter campaign while unapologetically amplifying Harrolds position on the world stage.

Masterpieces from the Hermitage: The Legacy of Catherine the Great showcases one of the world’s greatest art collections. As the largest and most ambitious Melbourne Winter Masterpieces ever undertaken by the National Gallery of Victoria, 3 Deep were commissioned to establish a visceral and highly identifiable campaign.

Underpinning our larger brand recalibration project for Hardy Brothers, 3 Deep were charged with the responsibility of establishing an updated eCommerce platform for the business that celebrated the brands unique lineage while presenting the most revered luxury jewellery and timepieces in the Asia Pacific.

Concord was part of the The Australian Ballet’s contemporary programme for 2009, made up of one existing ballet and two brand-new commissioned works from Alexei Ratmansky and Wayne McGregor. Our challenge was to create a split campaign to market to both contemporary and classical markets.

Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. 3 Deep were commissioned to establish the Neue Luxury brand name, global brand strategy, brand communications and editorial direction for both the printed and digital platforms.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. 3 Deep were commissioned to establish the Neue Luxury brand name, global brand strategy, brand communications and editorial direction for both the printed and digital platforms.

Harrolds is Australia’s Luxury Department Store. 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. As always, 3 Deep's challenge was to position the season, excite existing and discerning consumers, while captivating and stimulating emerging patrons, partners and media.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Autumn Winter campaign while unapologetically amplifying Harrolds position on the world stage.

Harrolds is Australia’s Luxury Department Store. 3 Deep were commissioned to establish a bold and graphic Autumn Winter campaign while unapologetically amplifying Harrolds position on the world stage.

One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. The house explores ideas of fetishism, eroticism and sadomasochism through clothes that dissect and distort the human body, challenging accepted standards of what clothing should be.

David Yurman Inc. is a privately held luxury American jewellery company founded by David and Sybil Yurman and headquartered in New York City. 3 Deep were commissioned to conceptualise an extraordinary and luxurious packaging programme to celebrate the 30th Anniversary and Limited Edition release of David Yurman's iconic Renaissance Cable bracelets.

Six Scents Parfums is a global fragrance brand that presents the worlds most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series one collection in addition to all supporting marketing and branded communications.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series three collection in addition to all supporting marketing and branded communications.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series two collection in addition to all supporting marketing and branded communications.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series four collection in addition to all supporting marketing and branded communications.

In 2013 The Australian Ballet presented Masterpieces, a year celebrating the very best in Ballet. Following on from a year of celebration that was the company's 50th Anniversary, 3 Deep were commissioned to establish a highly identifiable subscription season campaign in order to attract new audiences while captivating and stimulating emerging patrons, partners and media.

In 2012, The Australian Ballet celebrated its 50th Anniversary. The season, a culmination of a three-year programming arc, featured several new commissions, the return of four iconic ballets, collaborations with large and small Australian dance companies, and a major international gala.

V-know began by producing events in 2006 that introduced the next generation of consumers to identities of the wine trade. Our brief was to establish a brand identity, communications and packaging programme for the brand in order to attract new and younger audiences towards wine.

Since its debut at the Paris Opera in 1841, Giselle has become one of the world’s most popular ballets, most notably since the influential Marius Petipa’s landmark interpretation in the late 19th century. Programmed as the heritage work within the 2006 season, 3 Deep were commissioned to establish a campaign that captured the spirit of the performance. 

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

As part of their 2010 season, The Australian Ballet presented a series of programmes that honoured key milestones throughout their history. Peggy van Praagh and George Ogilvie's production of Coppélia was one such work. 3 Deep's challenge was to create a campaign that paid homage to the history, scale and spectacle of the work.

Only from the imaginings of Artistic Director Phillip Adams could this fantasia of contemporary movement and exotic birdlife set against the avian-inspired 20th Century idiom of French composer, Oliver Messiaen's Catalogue d'Oiseaux (1958) come forth. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

Mikhail Fokine, born in 1880 in St Petersburg, was a pioneering influence in 20th century ballet. He was one of the first choreographers to break away from the stilted and old fashioned style of the late 19th century. Revolutions, a triple bill presenting some of Fokine’s best known and most performed works was presented as part of The Australian Ballet's 2010 season.

Concord was part of the The Australian Ballet’s contemporary programme for 2009, made up of one existing ballet and two brand-new commissioned works from Alexei Ratmansky and Wayne McGregor. Our challenge was to create a split campaign to market to both contemporary and classical markets.

Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were commissioned by Maticevski to establish a print and digital campaign leveraging Abbie Cornish's endorsement and advocacy of the brand.

Miracle takes up contemporary concerns about religious radicalism and uses revolutionary evangelist groups from the 1960s and 70s to explore the dynamics of group behaviour, rapture and the desire to achieve an alternate, transcendent state of being through religion. Our brief was to capture the essence of the narrative and establish a compelling, image driven campaign that created a vision that was at once brutal and sublime.

Raymonda is best known to Ballet audiences in a version by 19th century Russian master Marius Petipa, set in the time of the Crusades to a score by the Russian composer Alexander Glazunov. Reimagined by Stephen Baynes, this performance was set within the 1950s Golden Age of Hollywood. 3 Deep were commissioned to establish a campaign to help position the work and capture the imagination of existing and emerging patrons, partners and media.

Axeman Lullaby is a collaborative exploration and reflection on the physical and climatic characteristics of Australian wood chopping and early Victorian bush settlements. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, 3 Deep were commissioned to establish a bold and graphic Spring Summer campaign while unapologetically amplifying Harrolds position on the world stage.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

And All Things Return To Nature Tomorrow celebrates the long-term artistic relationship between Phillip Adams and Brooke Stamp, and their common interest in hybrid forms of performance. Each artist's work sits as complementary aspects of a continuum across form and narrative. Capturing the essence of the performance, our campaign delivered a sold out season through an integrated campaign of outdoor, print, advertising and public relations.

The Australian Ballet is one of the world’s premier ballet companies delivering extraordinary performances for over 50 years. 3 Deep were commissioned to recalibrate the company's brand identity platform including the reinvention of all marketing and communication outcomes – a strategic partnership that spanned 13 years.

The Australian Ballet's 2008 Season signalled a change in audience appetite for full length narrative based works. Much of the credit for this can be attributed to innovators such as Frederick Ashton and Kenneth MacMillan, choreographers who, from the 1950s and 60s reinvigorated the full evening narrative ballet for a new generation.

Paquita premiered as a Romantic ballet in Paris in 1846. The work represents a diverse range of exhilarating and technically demanding pas de deux, all taken from, or inspired by the Russian greats. 3 Deep were commissioned to establish a campaign to help position the work and capture the imagination of existing and emerging patrons, partners and media.

The Australian Ballet's 2007 Season was a year of diversity with contemporary works such as New Romantics and Destiny paired against the likes of Don Quixote. 3 Deep were asked to establish a highly visceral campaign to stimulate emerging patrons, partners and media.

In 2008 The Australian Ballet presented Interplay, a programme that harnessed the collaborative spirit of the Ballets Russes to pair three world class choreographers with three giants of Australian music to create three new works. 3 Deep were commissioned to establish a highly identifiable campaign that captured the spirit of the programme.

As prolific as he was influential, Balanchine created over 400 known works, founded the New York City Ballet and choreographed for Hollywood productions and Broadway musicals. In 2004, The Australian Ballet celebrated the centenary of his birth with a spectacular triple bill of some of his best loved masterpieces, each showcasing a different facet of his genius.

The Australian Ballet's 2009 season was a diverse feast of dance, music and design, cherishing ballet’s traditions while remaining true to the forward-looking spirit of great art. 3 Deep were asked to establish a highly visceral campaign to stimulate emerging patrons, partners and media.

Neue Luxury is a trusted omni-channel business that reorientates luxury and connects the next generation of luxury consumers with the world’s most coveted luxury brands. 3 Deep were commissioned to establish the Neue Luxury brand name, global brand strategy, brand communications and editorial direction for both the printed and digital platforms.

One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

Following more than two years of development, This Building Likes Me: John Wardle Architects pays homage to one of Australia’s most significant practices while providing a compelling insight into contemporary architectural processes, projects and preoccupations.

The Australian Ballet was founded in 1962 and in 2012 celebrated 50 years as Australia’s best known and most successful arts organisation. Luminous: Celebrating 50 Years of The Australian Ballet is an extraordinary record of the company’s first half-century, revealing dancers at work and at play, on stage and on tour, in rehearsals and in love, and the designers, directors and choreographers who nurtured its artistic vision.

Following more than two years of development, Volume: John Wardle Architects pays homage to one of Australia’s most significant practices while providing a compelling insight into contemporary architectural processes, projects and preoccupations.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series three collection in addition to all supporting marketing and branded communications.

Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were commissioned by Maticevski to establish a series of limited edition publications that rendered the Maticevski world visible to private clients and retail partners.

Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were commissioned by Maticevski to establish a series of limited edition publications that rendered the Maticevski world visible to private clients and retail partners.

Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, 3 Deep were commissioned by Maticevski to establish a series of limited edition publications that rendered the Maticevski world visible to private clients and retail partners.

Justin Edward John Smith is an English-born artist who has a lineage in fashion photography and the performing arts. Smith's artwork celebrates sensuality and the beautiful at a moment in history when passion and emotion are the stuff of everyday living. Our brief was to conceptualise, art direct and design a monograph to accompany an exhibition of the same name at the Goddard De Fiddes Gallery in Perth, Western Australia.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series four collection in addition to all supporting marketing and branded communications.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series two collection in addition to all supporting marketing and branded communications.

Amplification engages in a critical departure from the advertising editorial typical to the luxury car. Images by Australian photographer, Jeff Busby, are both compelling and disturbing in their beauty and recall J.G. Ballard’s obsession with sex, death and speed in his novel, Crash. 3 Deep were commissioned to conceptualise, direct, design and produce Amplification, the first conceptual monograph on Busby’s work.

3 Deep Publishing were committed to the culture of art and design in print. As the publishing and distribution arm of 3 Deep, the business established titles that were design-driven and content-focused. Presenting inspiring and engaging local and international artists and designers Bird was the first title published by the business.

Susan Dimasi established Materialbyproduct (MBP) in 2004 with the vision of creating the Luxury Fashion House to define the 21st Century. Over the past decade Dimasi has been dedicated to innovating the signature systematic techniques for marking, cutting and joining cloth in order to craft an unmistakable MBP brand cladding.

Six Scents Parfums is a global fragrance brand that presents the worlds most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series one collection in addition to all supporting marketing and branded communications.

Tim Richardson makes images acutely attuned to their time – a visual fusion of classical beauty and sensual futurism. His work embraces the emotive potential of cinema and also moves far beyond the camera. The results are mesmerising, spectacular and dreamlike images that radiate with colour and movement. Our brief? To establish a publication of significant presence that captured the skull-cracking narrative of Tim's work.

Justin Edward John Smith is an English-born artist who has a lineage in fashion photography and the performing arts. Smith’s artwork celebrates sensuality and the beautiful at a moment in history when passion and emotion are the stuff of everyday living. Observed as a series of magazines and composed always in two parts, Man Women Girl Boy explored the complexities and nuances of the individual.

Positioned upon the key tenets of exclusivity, scarcity and desire, Vault showcases the very best of Hardy Brothers. It is the apex of the brand’s offer and a defendable asset that amplifies the business’ true luxury credentials while speaking to those looking for the rare, the coveted and the extraordinary.

The days of leveraging social for simple top-of-funnel hype have passed. With each major platform offering one or more layers of commerce functionality, it is now more important than ever for Hardy Brothers to convert social voyeurs and occasional visitors into high frequency, repeat purchasers.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. Featuring the always incredible Gemma Ward, the campaign responded to our client's ability to create enduring and meaningful objets d’art that celebrate rarity, beauty, creativity and uncompromising quality.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the critical brand, marketing and communications strategies required to align the business vision while increasing sales across the group.

Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a supporting campaign film that reinforced the brand's leadership credentials while generating desire for the world's most coveted timepieces and jewellery.

Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the brand's first dedicated wedding campaign targeting new and emerging customer segments.

Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia, Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

David Yurman Inc. is a privately held luxury American jewellery company founded by David and Sybil Yurman and headquartered in New York City. 3 Deep were commissioned to conceptualise an extraordinary and luxurious packaging programme to celebrate the 30th Anniversary and Limited Edition release of David Yurman's iconic Renaissance Cable bracelets.

Chadstone: The Fashion Capital is home to more than 30 luxury brands including Givenchy, Dior, Saint Laurent, Fendi, Balenciaga and Loewe. Presenting the largest luxury offering in Australia, 3 Deep were commissioned to establish a luxury precinct launch campaign to build awareness, stimulate engagement and position the Chadstone as the premiere destination for the world's most coveted luxury brands.

Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. 3 Deep were commissioned to establish a series of films announcing the launch of the SS18 collection and Kaimin's collaboration with American rapper, singer, songwriter and fashion stylist Brooke Candy. 

Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. 3 Deep were commissioned to establish a series of films announcing the launch of the SS18 collection (Slut from the future).

Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. 3 Deep were commissioned to establish a series of films announcing the launch of the SS18 collection and Kaimin's collaboration with American rapper, singer, songwriter and fashion stylist Brooke Candy.

Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. 3 Deep were commissioned to establish a series of films announcing the launch of the SS18 collection and Kaimin's collaboration with American rapper, singer, songwriter and fashion stylist Brooke Candy. 

As long time collaborators, 3 Deep were commissioned by Maticevski to establish a film leveraging Abbie Cornish's endorsement and advocacy of the brand in order to stimulate sales, reach new audiences and position the brand within the Australian landscape.

Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film announcing the launch of the AW17 season.

Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film announcing the launch of the SS17 season.

Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. In addition to the strategic positioning of the project, 3 Deep were commissioned to create a film to support the launch of BPM's iconic Shadow Play development.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The third interview took place with Mike Amiri, Founder of fashion label Amiri.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The third interview took place with Mike Amiri, Founder of fashion label Amiri.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The second interview in the Neue Luxury series took place with Jerry Lorenzo, Founder of fashion label Fear of God.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The second interview took place with Jerry Lorenzo, Founder of fashion label Fear of God.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The second interview took place with Jerry Lorenzo, Founder of fashion label Fear of God.

Koichi Takada was born in overcrowded, earthquake-prone Tokyo and raised with a deep respect for nature in all its glory and terribleness. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Takada that spoke to the underpinnings of his practice along with the studios most recent 25-storey residential and retail tower in Sydney, Australia.

Koichi Takada was born in overcrowded, earthquake-prone Tokyo and raised with a deep respect for nature in all its glory and terribleness. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Takada that spoke to the underpinnings of his practice along with the studios most recent 25-storey residential and retail tower in Sydney, Australia.

One of the spoils of wealth is the opportunity to live permanently in a five-star hotel. From Coco Chanel at the Ritz Paris to Howard Hughes at the Beverly Hills Hotel, celebrities and industrial titans have long enjoyed the pampered pleasures of the suite life, unhampered by check-out time. Tim Gurner prefers it that way too.

One of the spoils of wealth is the opportunity to live permanently in a five-star hotel. From Coco Chanel at the Ritz Paris to Howard Hughes at the Beverly Hills Hotel, celebrities and industrial titans have long enjoyed the pampered pleasures of the suite life, unhampered by check-out time. Tim Gurner prefers it that way too.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Rob Mills, Founder of Rob Mills Architecture & Interiors.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Rob Mills, Founder of Rob Mills Architecture & Interiors.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews with Rob Mills, Founder of Rob Mills Architecture & Interiors.

Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The first interview took place with Nicola Formichetti, Artistic Director of Diesel.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film capturing notions of strength, power and masculinity while announcing the launch of the AW13 season.

Realised annually by the V Group, 00 aims to celebrate and preserve the thoughts and work of the most progressive individuals of our time. 3 Deep were engaged by V Group to create a series of films for inclusion within a limited edition monograph to launch the 00 initiative.

The film Making Scents from Memories: From Innocence to Experience captures the creative process, memories and experiences of each of the six prominent collaborators underpinning the creation of Six Scents Series Three.

Supporting a range of launch communications, the Didier Dubot x Nicola Formichetti SS14 Capsule show at The Standard Hotel, Highline, was documented for presentation across a range of digital and social channels.

In advance of Ferrari’s 70th anniversary celebrations, Mr Flavio Manzoni, the company’s first ever Design Director, sat with Neue Luxury to discuss the role that design has played in generating desire for one of the most coveted and iconic luxury automotive brands in the world.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to create a series of behind the scenes shorts capturing the pre-production and production of the AW14 campaign.

Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne, Westfield Sydney and Pacific Fair Gold Coast showcase an unequalled selection of the world’s most coveted fashion. 3 Deep were commissioned to establish a campaign teaser film announcing the launch of the SS12 season.

Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a supporting campaign film that reinforced the brand's leadership credentials while generating desire for the world's most coveted timepieces and jewellery.

The Harrolds Made to Measure service provides an unrivalled personal tailoring experience. 3 Deep were commissioned to bring the experience to life the experience for existing and emerging clients.

Didier Dubot is a luxury French jewellery house founded on traditions of elegance, beauty and femininity. At the heart of the brand, a commitment to tradition and innovation has brought to life playful and adventurous collections with contemporary luminaries as diverse as Diesel's Creative Director, Nicola Formichetti and French Actress Léa Seydoux. The Didier Dubot collections film documented the collaboration between Didier Dubiot and Léa Seydoux on the brand's first collection.

Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

Dream The Night Awake is the second film conceived, art directed and produced by 3 Deep for our client and the first that brings BPM’s 2017 campaign to life. Shot in Sydney, Australia Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.

Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

Shot on location in Sydney Australia and directed by Australia’s most successful and sought after fashion photographer Georges Antoni, Elegant Hedonism is a cinematic experience celebrating a world of beauty, desire and the exotic. With concept and creative direction by 3 Deep, our 65 strong crew was charged with the responsibility of bringing to life the long term vision of BPM’s Founder and Managing Director while capturing the pre-production and production theatre of experience for release on social media platforms.

Delivered through each of the brand's signature touch points and experiences, every facet of the BPM World has been carefully considered in order to create a lasting memory of unparalleled attention, excellence and uniqueness – from the first encounter with the brand through to the purchase and interaction with each of the brand's signature experiences such as the Bougie Interieur – Dream of the Night.

Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Delivered through each of the brands signature touch points and experiences, Black Mist – an uplifting Parfum D'Interior – was created by 3 Deep using some of the worlds finest raw materials.

One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series four collection in addition to all supporting marketing and branded communications.

Toni Maticevski has built a brand, a vision of feminine desires and artful silhouettes that have defied trends and survived as one of the greatest unannounced drivers of modern women’s fashion for nearly two decades. As long time collaborators, our brief was to create a signature scent in order activate Toni Maticevski's Top 100 customers, advocates and ambassadors.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

With over 75 art fairs spanning more than 15 years, SCOPE Art Show in Miami, New York, and Basel, Switzerland, is celebrated as the premier showcase for international emerging contemporary art and multi-disciplinary creative programming. Our brief was to establish a communications program to position SCOPE Markt, a fashion-focused exhibition curated by Diane Pernet.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were engaged by Six Scents to position, conceptualise and establish a launch event at 10 Corso Como in Milan.

Six Scents Parfums is a global fragrance brand that presents the worlds most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series one collection in addition to all supporting marketing and branded communications.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series two collection in addition to all supporting marketing and branded communications.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, 3 Deep were commissioned to establish the series three collection in addition to all supporting marketing and branded communications.

In establishing Toni Maticevski's first eCommerce footprint, our brief was to create a considered and restrained digital signature that paid homage to the beauty and quality of the designer's garments. It was also vital that we established a site that would finally reveal the true depth and breadth of the designers offering while establishing an integrated eCommerce and marketing platform.

In response to the long-awaited and strategic launch of Harrolds' inaugural womenswear offering, 3 Deep were charged with the responsibility of creating a visceral and immersive desktop, mobile and tablet experience for Australia’s Luxury Department Store. 

Andrew Hazewinkel is a Melbourne based visual artist working across the fields of sculpture, video, photography and installation. His work is characterised by a sensitive often unexpected approach to materials. His practice also involves photo archive based research activities, exploring an interest in correspondence between archaeology and contemporary art practice, between photographic and sculptural practices.

Yellow Diva is synonymous with bold, inspired design. The studio has been producing unique locally made furniture, lighting and accessories for creative clients for over two decades. Our brief was to create a clean, functional and scalable desktop, mobile and tablet eCommerce website that would drive sales and position the company's complete product offering.

Matthew Bird is an artist and architect with an interdisciplinary spatial practice that melds the mediums of sculpture, installation, scenography, photography, interior design, architecture and site-specific interventions. Traversing visual art, design, architecture and performing arts plateaus, our brief was to establish a signature that spoke to the studio's progressive, rigorous and highly experimental nature.

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. 3 Deep were appointed to create and digitally broadcast a series of monthly luxury intelligence reports that would immerse key executives and staff into the world of luxury while identifying the key insights, trends and influences re defining consumers' engagement with premium and luxury alcohol brands.

With over 75 art fairs spanning more than 15 years, SCOPE Art Show in Miami, New York, and Basel, Switzerland, is celebrated as the premier showcase for international emerging contemporary art and multi-disciplinary creative programming. Our brief was to establish a communications program to position SCOPE Markt, a fashion-focused exhibition curated by Diane Pernet.

The Ideas Institute bridges cultures and objects with communities. The organisation bridges relationships between custodians of artefacts, commercial and public organisations and communities. In March of 2012, The Ideas Institute delivered the historic Ascari Ferrari to Melbourne after an absence of five decades.

Six Scents Parfums is a global fragrance brand that presents the world's most innovative and unique olfactory collaborations. As a cultural barometer that discovers, nurtures and presents the very best emerging and established talent, Six Scents is recognised as a brand of creative leadership and innovation.

The Timber Promotion Council (TPC) was formed by the Victorian State Government in 1969 and is leading the push in Australia today for the responsible use of our forest resources. Each year the company presents at Interiordesignex, a premier event for the presentation and display of interior architecture and design. Our brief was to establish a innovative and engaging presence for TPC at the event.

The Laminex Group is the leading marketer, distributor and manufacturer of premium decorative surfaces in Australia and New Zealand. Each year Laminex Group presents at Interiordesignex, a premier event for the presentation and display of interior architecture and design. As a highly competitive and frenetic environment, our brief was to launch a new and innovative decorative surface product within the 30 square exhibition environment.

Australia, like many countries, suffers from a lack of intellectual investment and involvement from industry professionals in the critique, development and shaping of education curricula. Furthermore the industry fails to address the growing need of students in particular to participate in and learn from, external and influential practitioners. Our brief was to establish an entirely new and innovative education programme for our client.