Since 2019, 3 Deep have worked with Hardy Brothers to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers. Having established the core tenets of the program in partnership with our client, we set about integrating the strategy across a broad range of consumer touch points and initiatives including a revitalised store design and in-store arrival and service ceremonies. The second store to be delivered was our clients flagship in Sydney, Australia.
As a primary experiential vehicle for clients enrolled within the brand world, it was vital that our design approach reflect an assemblage of experiences, artfully designed to capture the venerated history of the brand while establishing a space that prioritised thoughtful exchange over ephemeral commerce. Drawing inspiration from a diverse range of historical, social and cultural sources, our design lexicon presents a unique alchemy of ideas from lapidary precision to theistic ritual.
While it was crucial that our design response physically demonstrate our client’s unique vision, values and character, it was equally important to acknowledge the various stages of client consideration in order to deliver relevant, personalised and inspiring moments that made their experience more rewarding. From the design of low touch locations through to fully equipped areas for high touch engagement, the space delivers a variety of opportunities for clients to engage, create and purchase.
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