Detail: Arrival podium presenting bespoke point of sale counters and operable steel and glass vitrines.
Since 2019, 3 Deep have worked with Hardy Brothers to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers. Having established the core tenets of the program in partnership with our client, we set about integrating the strategy across a broad range of consumer touch points and initiatives including a revitalised store design and in-store arrival and service ceremonies. The second store to be delivered was our clients flagship in Sydney, Australia.
Detail: Bespoke 3D printed plinth with operable glass presentation case and remote magnetic controls.
Alchemy: The ancient theatre of Melos (Milo) at the time when Yorgos Kentrotas and Olivier Voutier discovered the Venus de Milo.
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Detail: Bespoke point of sale counters in front of operable steel and glass vitrines.
Alchemy: The reorganisation of the Acropolis during the 6th century BC, led to the Sacred Rock being flooded with offerings. Image by Christian Richters.
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As a primary experiential vehicle for clients enrolled within the brand world, it was vital that our design approach reflect an assemblage of experiences, artfully designed to capture the venerated history of the brand while establishing a space that prioritised thoughtful exchange over ephemeral commerce. Drawing inspiration from a diverse range of historical, social and cultural sources, our design lexicon presents a unique alchemy of ideas from lapidary precision to theistic ritual.
Detail: Vault salon. Bespoke table surrounded by Cab Chair by Mario Bellini for Cassina.
Alchemy: The Holy of Holies, the most sacred site in Judaism, is the inner sanctuary within the Tabernacle and Temple in Jerusalem.
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Our design lexicon presents a unique alchemy of ideas from lapidary precision to theistic ritual.
Detail: 3D printed island bench enveloped in fibreglass with blackened steel top. Wall mirror by Benini and Gonzo with Helidon Xhixha.
Alchemy: Gazing Ball (Belvedere Torso), 2013. Jeff Koons.
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Detail: Ghost Sensations and Machine Dreams 1 by Andrew Hazewinkel. Edition of 3 + 1 AP. Shot on Hasselblad using analogue processes on medium format film.
Alchemy: St Antoniuskapel in the St Janskerk, Utrecht Pieter Jansz. Saenredam 1645.
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While it was crucial that our design response physically demonstrate our client’s unique vision, values and character, it was equally important to acknowledge the various stages of client consideration in order to deliver relevant, personalised and inspiring moments that made their experience more rewarding. From the design of low touch locations through to fully equipped areas for high touch engagement, the space delivers a variety of opportunities for clients to engage, create and purchase.
Detail: Custom signage realised as multifaceted letterforms in blackened steel with internally illuminated intracut opal acrylic and concealed fixings.
Alchemy: Diamond Crystal diagrams from from Atlas der Krystallformen by Victor Goldschmidt, 1853-1933. Published in 1913 by C. Winters.
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As a primary experiential vehicle for clients enrolled within the brand world, our design for the new Hardy Brothers Brisbane boutique reflects an assemblage of experiences, artfully designed to capture the venerated history of the brand while establishing a space that prioritises thoughtful exchange over ephemeral commerce.
It is no secret that Hardy Brothers seeks to be the most revered luxury jewellery and timepiece destination within the Asia Pacific. As a contemporary luxury brand, our client honours tradition and holds in trust the dreams and aspirations of those who seek out the world’s most coveted jewellery and timepieces.
170 years of luxury
Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. 3 Deep were appointed to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers.