3 Deep is a luxury branding and communications agency

Extraordinary brands for extraordinary people

Luxury

 

 

Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. Kennedy is part of one of Australia’s leading luxury retail groups, Kennedy Luxury Group, who represent some of the world’s most desirable luxury brands including Patek Philippe, Rolex, IWC Schaffhausen, Cartier, Girard-Perregaux, Tudor, Graff, Loewe, Guiuseppe Zanotti and Kenzo. 3 Deep were commissioned to establish a campaign that reinforced the brand's leadership on the international stage while generating desire for the worlds most coveted timepieces and jewellery.

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Luxury brands must explore and occupy the nexus of design, fashion, art and culture – they must be creative leaders, not followers. It is the ability to constantly inquire, differentiate, surprise and create that distinguishes a luxury brand and creates desire.

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As luxury is an expression of taste, it was vital that the campaign cultivate fertile ground for a customer’s development of self-image and self-expression.

All successful luxury brands celebrate a unique lineage and provenance and each has a unique story and place of origin. To be authentic in this context, our campaign had to be true, unquestioning and innate.

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The campaign reinforced our client’s commitment to creating intelligent and luxurious experiences that celebrate heritage and craftsmanship.
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    2017 Campaign Film

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a supporting campaign film that reinforced the brand's leadership credentials while generating desire for the world's most coveted timepieces and jewellery.

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    Campaign Film

     

    Kennedy was founded in 1976 with a passion for curating the world’s finest timepieces and jewellery. 3 Deep were commissioned to establish a supporting campaign film that reinforced the brand's leadership credentials while generating desire for the world's most coveted timepieces and jewellery.

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