V Group is a full-service New York-based global consultancy that provides highly strategic consumer insight, brand building and innovation services specialising in fashion, lifestyle, branding and communications. Realised annually by the V Group, 00 aims to celebrate and preserve the thoughts and work of the most progressive individuals of our time. 3 Deep were engaged by V Group to position, conceptualise, art direct, design and produce a limited edition monograph to launch the second 00 initiative while curating all supporting marketing and communication initiatives, events and experiences.
More than a year in the making, 3 Deep crafted every aspect of the publication's form, narrative and character while managing all aspects of publishing process on behalf of our client. With a focus on creating a unique theatre of experience for participants and readers, our intimate understanding of the publishing processes ensured that the title was an incredibly well resolved cultural artefact.
One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, 00 aims to change the way in which we engage, perceive and experience creativity.
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