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V Group is a full-service New York-based global consultancy that provides highly strategic consumer insight, brand building and innovation services specialising in fashion, lifestyle, branding and communications. Realised annually by the V Group, 00 aims to celebrate and preserve the thoughts and work of the most progressive individuals of our time. 3 Deep were engaged by V Group to position, conceptualise, art direct, design and produce a limited edition monograph to launch the second 00 initiative while curating all supporting marketing and communication initiatives, events and experiences.

More than a year in the making, 3 Deep crafted every aspect of the publication's form, narrative and character while managing all aspects of publishing process on behalf of our client. With a focus on creating a unique theatre of experience for participants and readers, our intimate understanding of the publishing processes ensured that the title was an incredibly well resolved cultural artefact.

One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, 00 aims to change the way in which we engage, perceive and experience creativity.

00 aims to change the way in which we engage, perceive and experience creativity.
00 traverses mediums as effortlessly as it crosses cultural boundaries.
Fashion • Cultural Artefacts,Sensory • SHARE

Related Projects

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    V GROUP

    00 Volume 1: Black Material. Robert Knoke

    One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

  • 139
  • Fashion • Cultural Artefacts,Sensory • SHARE

    V GROUP

    00 Volume 2: Them/Her Film

    Realised annually by the V Group, 00 aims to celebrate and preserve the thoughts and work of the most progressive individuals of our time. 3 Deep were engaged by V Group to create a series of films for inclusion within a limited edition monograph to launch the 00 initiative.

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  • Fashion • Cultural Artefacts,Sensory • SHARE

    KAIMIN

    Brand Identity

    Kaimin is a fashion house inspired by the duality of collaboration and the architectural form of the female body. The house explores ideas of fetishism, eroticism and sadomasochism through clothes that dissect and distort the human body, challenging accepted standards of what clothing should be.

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