Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Dream The Night Awake is the second campaign conceived, art directed and produced by 3 Deep for our client for presentation across all project marketing campaigns and branded experiences. Shot in Sydney, Australia, Dream The Night Awake is a cinematic experience that once again blurs the lines between reality and fantasy.
Drawing inspiration from John Milton’s 17th century poem Comus, specifically the verse “What hath night to do with sleep?”. Dream the Night Awake is composed as a series of chapters and parallel narratives that speak to the idea that the night is far more beautiful, far more powerful and far more luxurious than the day – its protagonists more interesting and its motives more diverse.
01 | 5
01 | 5
What hath night to do with sleep?
01 | 5
Featuring two sets of identical twins and composed as a series of chapters with parallel narratives, Dream The Night Awake takes the viewer on a visceral and intriguing journey through the lives of the young protagonists. With a distinctly international cast that includes female twins, Norina and Chiara Gasteiger, male twins, Steven and Edward Bailey – in addition to cameo appearances by model Yiorgos Karavas and Jonathan Hallinan himself – Dream the Night Awake was brought to life by a 50 strong team under the creative direction on 3 Deep.
01 | 5
Within the context of luxury, extraordinary is about being unique, without comparison or equal.
01 | 5
A world of beauty, desire and the exotic
Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Following a significant review of BPM’s existing business, brand and communication strategies, 3 Deep were commissioned to reposition the brand and establish an integrated program of communications across all property and branded touch points.
Founded by Jonathan Hallinan in 1995, BPM has been developing and building iconic, design driven multi-residential projects for 20 years. Delivered through each of the brands signature touch points and experiences, Black Mist – an uplifting Parfum D'Interior – was created by 3 Deep using some of the worlds finest raw materials.
Dream of the night
Delivered through each of the brand's signature touch points and experiences, every facet of the BPM World has been carefully considered in order to create a lasting memory of unparalleled attention, excellence and uniqueness – from the first encounter with the brand through to the purchase and interaction with each of the brand's signature experiences such as the Bougie Interieur – Dream of the Night.