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Chadstone is the largest shopping centre in Australia and the seventh largest shopping centre on earth. With an annual turnover in excess of AUD2.1b, the centre presents a 550-strong international and local retailer network. Chadstone achieves more sales annually than any other shopping centre nationally and has the largest trade area in size and spend with over 2.3M residents. 3 Deep were commissioned to establish a luxury precinct launch campaign to build awareness, stimulate engagement and position the Chadstone as the premiere destination for the world's most coveted luxury brands.

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