Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. Following a period of strategic recalibration, 3 Deep were commissioned to establish a series of ongoing seasonal campaigns aimed at increasing sales across the group while connecting with a new generation of luxury consumers.
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Functionally our campaign profiles six key product categories across three distinct thematic moods. With a strong retail focus, our client’s Engagement and Youth categories hold faithfulness and sincerity as first principals while Vault and Coloured Gem collections revel in historical symbolism, romance and drama.
Constantly permeating all branded touch points, our design lexicon is linked to a desired brand positioning that clearly tells consumers who the brand is and what the brand stands for. Digital and print media continues to play a role in positioning the brand on a national stage while creating greater distance between competitors and peers.
The use of symbolism throughout the campaign leverages powerful cultural narratives about life, love and longevity.
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The use of symbolism throughout the campaign reinforces our clients intellectual pedigree whilst embracing powerful cultural narratives about life and longevity. Throughout history water has been used as a symbol of wisdom, power and grace while the presentation of Geese speaks to divine provenance, loyalty, matrimony and vigilance.
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Every facet of the Hardy Brothers communication program has been carefully considered in order to create a lasting memory of unparalleled attention, excellence and uniqueness.
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Underpinning the need to connect with a new generation of luxury consumers, an integrated program of communications helped solidify the values of the brand while delivering a more rewarding form of social engagement.
165 years of luxury
Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. 3 Deep were appointed to examine the critical business, brand, marketing and communications strategies required to increase sales across the group while reconnecting the brand with a new generation of luxury consumers.
Founded in 1853, Hardy Brothers has remained faithful to the values of quality, craftsmanship and creativity that havedefined their history for more than 165 years. Distinguished by the Royal Warrant of Appointment to Her Majesty the Queen, the business has served all sovereigns since George V while continuing toexcite the world’s most discerning private clients.
Founded by John Hardy in 1853, Hardy Brothers is Australia’s oldest continually operated fine jeweller. As a contemporary luxury brand, Hardy Brothers draws confidence from a rich heritage of uncompromising quality and craftsmanship. 3 Deep were charged with the important task of creating the critical brand, marketing and communications strategies required to align the business vision while increasing sales across the group.