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The Man – Woman – Now campaign was underpinned by a bold and graphic image narrative created as a recognisable signature for the brand and to unapologetically amplify Harrolds position as Australia’s Luxury Department Store. Securing Malgosia Bela as the campaign's female protagonist and Mattia Regonaschi as her male counterpart, the campaign spoke of Harrolds ongoing participation and presence on the world stage.

The campaign sought to make an authoritative statement that the ‘Harrolds Woman’ had finally arrived

A program of integrated communications inspired consumers, reinforced Harrolds knowledge of the luxury space while defending leadership as a quality and virtue of the Harrolds customer. Seasonal campaigns would also allow Harrolds to shine on an international stage and attract the worlds most discerning brands, staff and customers.

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