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Harrolds is Australia’s Luxury Department Store. Offering an internationally renowned shopping experience, the flagship department stores at 101 Collins Street Melbourne and Westfield Sydney showcase an unequalled selection of the world’s most coveted fashion. Empowered by a clear direction, voice and purpose within market, Harrolds has solidified its position on the global luxury stage.

With market demand driven by a booming upper middle class and a younger, more affluent, fashion educated luxury consumer, it was imperative that we clearly defined the strategic objectives of the campaign and it's relationship to canonising the brand before developing a creative response. Securing both Izzy Jarrett & Sophie ‘Hirschy’ Hirschfelder as the campaign's female protagonist and Jacob Hankin and Nathaniel Visser as their male counterparts, the campaign spoke of Harrolds ongoing participation and presence on the world stage.

Empowered by a clear direction, voice and purpose within market, Harrolds has solidified it's position on the global luxury stage.
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