3 Deep is a luxury branding and communications agency

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Justin Edward John Smith is an English-born artist who has a lineage in fashion photography and the performing arts. Smith's artwork celebrates sensuality and the beautiful at a moment in history when passion and emotion are the stuff of everyday living. Observed as a series of magazines and composed always in two parts, Man Women Girl Boy explored the complexities and nuances of the individual.

 
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Presented collectively in 128pp, the magazine is a contemporary theatrical interlude that explores youth, beauty, innocence and brutality. Created in the first person by Smith with 3 Deep, the publication is for a discerning audience who appreciate the emotional and intuitive.

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It seems appropriate for this time to have an art that reflects the reality of lived experience – an art that speaks directly to the passion of the day – Julian Goddard.
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The reading of a magazine, the holding of a title in one’s hands creates a certain intimacy; there is a tactility in the turning of the pages, a romance and a sense of longing usually associated with notions of permanence and the longevity of the printed page.

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    Justin Edward John Smith is an English-born artist who has a lineage in fashion photography and the performing arts. Smith's artwork celebrates sensuality and the beautiful at a moment in history when passion and emotion are the stuff of everyday living. Our brief was to conceptualise, art direct and design a monograph to accompany an exhibition of the same name at the Goddard De Fiddes Gallery in Perth, Western Australia.

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    One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

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  • V GROUP

    00 Volume 2: Them/Her

    One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are forced to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, the 00 brand was born. 00 aims to change the way in which we engage, perceive and experience creativity.

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