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Susan Dimasi established Materialbyproduct in 2004 with the vision of creating the Luxury Fashion House to define the 21st Century. The past decade has been dedicated to innovating the signature systematic techniques for marking, cutting and joining cloth in order to craft an unmistakable MBP brand cladding. Our brief was to conceptualise, art direct and design a publication which presented this innovative system.

The Punch Out system is a well conceived method where Materialbyproduct carefully composes pattern pieces over a length of cloth. Designed to minimise waste by integrating an entire piece of cloth, the punched out pattern pieces form the "classic tailored" garment while the intact fabric frame remains.

Through this innovative technique at least two garments are simultaneously cut from the one length of cloth. Commissioned by Materialbyproduct, our brief was to conceptualise, art direct and design a monograph which presented this innovative system.

Fashion • Cultural Artefacts • SHARE

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