Neue Luxury is a global discussion on luxury in the 21st century. The Neue Luxury printed and digital platforms deliver intelligent and considered dialogue from those at the vanguard of cultural and commercial practice. 3 Deep were commissioned to establish the conceptual direction and production of a series of film interviews for the Neue Luxury digital platform. The first interview took place with Nicola Formichetti, Artistic Director of Diesel. Supported by an extensive program of communications, Neue Luxury was able to deliver immersive and curated content that involved the exchange of knowledge and a respect for their readers cultural and intellectual desires.